In a move that means more TV exposure, HBO will be the exclusive first-run subscription TV partner for the next five seasons of iconic preschool series Sesame Street and new series from Sesame Workshop. PBS will also continue to air Sesame Street, but in a 30-minute rather than full-hour version, with new episodes available to public TV after an exclusive window on HBO … [Read more...] about Sesame Street Makes Room for HBO
Sesame Workshop
Who’s News
Neil Cole steps down as Chairman & CEO of Iconix Brand Group and is succeeded by board member Peter Cuneo on an interim basis. Cole is staying on with Iconix as a special advisor through Sept. 30. Andy Comer is named VP Creative Services for Tommy Bahama and will develop brand strategies across all channels including licensing, wholesale, retail, e-commerce and … [Read more...] about Who’s News
Fighting Obesity In the Produce Aisle
With an increasing societal focus on health and wellness and a desire to combat childhood obesity, entertainment/character licensors are interested in associating their properties with the produce category, and vice versa. Some examples within the last year or so: Sesame Workshop, the Produce Marketing Association, and the Partnership for a Healthier America forged a deal … [Read more...] about Fighting Obesity In the Produce Aisle