According to TLL's Annual Licensing Business Survey, U.S./Canada retail sales of licensed consumer electronics merchandise grew 3.5% to $5.41 billion in 2015. Although it makes up only 5.2% in market share, the category is one of the most stable we track—and has been trending upwards for the last 10 years. While most electronics licensing historically emerged from the … [Read more...] about Licensed Consumer Electronics Up 3.5% in the U.S./Canada
Sharp
Overview of the Wearable Technology Licensing Market
Much of the wearable computing technology that stole the spotlight at the 2015 International Consumer Electronics Show in Las Vegas last week, including Google Glass and Apple's highly anticipated Apple Watch, are licensed products forged as a result of the partnership between technology and fashion brands. The Prospects The wearables category actually emerged at the 2014 CES. … [Read more...] about Overview of the Wearable Technology Licensing Market
How Sharp is Best Buy?
Sharp is licensing its name to Best Buy for a direct-to-retail exclusive line of LED TVs. That’s not all that unusual, except that Sharp’s core business is manufacturing TVs, and the brand has its own Sharp Aquos brand of LED TVs. Sharp’s insists this is not a case of Sharp granting Best Buy permission to put the Sharp name on Best Buy’s house brand Insignia sets. … [Read more...] about How Sharp is Best Buy?