By Gary Symons TLL Editor in Chief SmileyWorld has launched a global back-to-school campaign designed to help its licensing partners boost visibility and connect with young consumers through a content-driven approach. Developed by the Smiley Studio Marketing Team, the social-first initiative features playful, influencer-led content in key markets across North America and … [Read more...] about SmileyWorld Puts Licensing Partners Front and Center in Back-to-School Campaign