By Allison Watkinson TLL Reporter RWS Global has partnered with Snap to introduce in-stadium Snapchat Cam AR experiences to its portfolio of live sports and entertainment events. The licensing partnership will combine Snap's augmented reality lenses with RWS Global’s proprietary PV4 sport presentation software. The company's PV4 software is a centralized playback system that … [Read more...] about RWS Global and Snap Bring AR Tech to Live Sports
Snapchat licensing
Music Licensing: Snapchat Inks Deal To Access Music From Sony
The social media giant Snapchat has signed a deal with Sony Music Entertainment, allowing it to include music from Sony artists in the app's library of licensed works. Users typically draw from that music library in order to add background music to their short videos. In recent years, deals with social media networks has become a lucrative revenue source for music … [Read more...] about Music Licensing: Snapchat Inks Deal To Access Music From Sony