By Allison Watkinson TLL Reporter Nyx Professional Makeup has partnered with chef Gordon Ramsey and influencer Holly Ramsay for a promotional cake baking campaign based on the brand's Buttermelt Blush. The licensing partnership with the famous father-daughter duo features an exclusive Buttermelt Blush cake recipe by celebrity chef Gordon Ramsey that includes ingredients and … [Read more...] about Nyx Partners with Gordon and Holly Ramsay to Create Buttermelt Blush Cake
Social Media Advertising
Sour Patch Kids and Snapple Launch Fruity Candy Collab
By Allison Watkinson TLL Reporter Mondelēz International and Keurig Dr Pepper are launching a fruit-flavored collaboration that combines the Sour Patch Kids candy brand with Snapple juice flavors. "At Sour Patch Kids, we're always looking for inventive ways to introduce new flavors and spark excitement among our fans," said Mondelēz International manager, Grace Howard. "And … [Read more...] about Sour Patch Kids and Snapple Launch Fruity Candy Collab
Content Licensing: Facebook Agrees to Pay News Media For Content in France
By Gary Symons TLL Editor in Chief The news media has notched another key victory in its global battle for licensing payments from tech companies, as Facebook has agreed to pay fees for news items that are placed on its social media platform. The latest battle was fought in France, where the country hailed a victory in its fight for payments from tech companies for news content … [Read more...] about Content Licensing: Facebook Agrees to Pay News Media For Content in France
Research Reveals Which Products Benefit Most from Social Advertising
Guest Article by Tim O'Brien New research from a team of scientists at four leading universities has shed new light on the effectiveness of social advertising in specific product categories to learn which product categories tend to benefit more from social advertising, and which may not. “Social advertising is the placement of social cues or endorsements in ads shown to … [Read more...] about Research Reveals Which Products Benefit Most from Social Advertising