The Licensing Letter

Sony Creative Products

Film Licensing: Sony Unveils Massive Slate of Licensing Collaborations For Ghostbusters Afterlife

Covering All Licensing Categories, the Global Ghostbusters Lineup is the Brand’s Biggest CP Program of All-Time Sony Pictures Consumer Products has revealed the largest slate of licensing deals in the history of its Ghostbusters franchise, as the latest film prepares for theatrical release on Nov. 19. The wide range of merchandise and interactive experiences covers pretty … [Read more...] about Film Licensing: Sony Unveils Massive Slate of Licensing Collaborations For Ghostbusters Afterlife

Sony Creative Products Repping Sesame Street in Japan

Sesame Workshop has named Sony Creative Products as its sole licensing agent in Japan for its popular Sesame Street brand. Sesame Street is the pioneering children’s television program that has been teaching kids their ABCs for over 50 years. The show began in 1969 when the program’s creators had the innovative idea of using the emerging technology of television to educate … [Read more...] about Sony Creative Products Repping Sesame Street in Japan

Retail & Legal Tracker

U.S. retailers are stocking up on merchandise in advance of potential tariffs on Chinese imports, according to the National Retail Federation’s latest monthly Global Tracker report. The number of cargo containers to be received at U.S. ports that are forecasted for July and August would each set new records for the number of containers imported in a single month; the first half … [Read more...] about Retail & Legal Tracker