By Allison Watkinson TLL Reporter Panini America has announced a multi-year partnership with the amateur baseball talent organization, Area Code Baseball. For the long-term partnership, Panini will create licensed trading cards for the amateur athletes competing in the organization's Area Code Games baseball event. The Area Code Games is a six-day talent showcase that … [Read more...] about Panini America Signs Agreement with Area Code Baseball
sports
Puma and Manchester City Extend Licensing Partnership
By Allison Watkinson TLL Reporter Puma has signed an extension to its licensing partnership with the Premier League's Manchester City football club. The long-term contract extension will allow Puma and Manchester City to continue developing licensed products and experiences that appeal to the club’s global community of fans. Since it first kicked off during the … [Read more...] about Puma and Manchester City Extend Licensing Partnership
Sport and Movie Licensing on Life Support in the Year of COVID-19
If 2020 had been a normal year, with no pandemic, the world would be filled with people sporting T-shirts, hats, and other merchandise from the 2020 Tokyo Olympics, injecting billions in revenue into licensing companies, retailers and manufacturers worldwide. But as millions of people became infected in early 2020 and borders were closed to international travel, the Tokyo … [Read more...] about Sport and Movie Licensing on Life Support in the Year of COVID-19