By Gary Symons TLL Editor in Chief UFC heavyweight champion Tom Aspinall is entering the fashion arena with a new opponent: mediocrity in athletic wear. Champion, the sportswear brand known for inventing the hoodie, has unveiled a new partnership with Tom Aspinall that delivers a one-two punch of performance and style. Aspinall is a British MMA star who currently competes … [Read more...] about Tom Aspinall Joins Forces with Champion in Knockout Apparel Partnership
Sports Licensing
Frida Kahlo Collection Celebrates Germany’s Women’s Football Team
TLL Staff A bold collection inspired by artist Frida Kahlo and Germany's national women's football team has been launched under the unifying slogan 'We are all Frida'. The collaboration celebrates the spirit of empowerment, individuality and resilience; qualities long associated with both Kahlo and the DFB Women’s team. This new collection blends the worlds of art and sport … [Read more...] about Frida Kahlo Collection Celebrates Germany’s Women’s Football Team
ESPN Appoints IMG for Global Licensing Expansion
By Allison Watkinson TLL Reporter IMG Licensing has been appointed by ESPN as serve as the sports brand's exclusive global licensing agency. Through the exclusive representation agreement, IMG Licensing will work closely with ESPN to develop branded products and experiences across several key licensing categories. “With IMG Licensing, we’re taking the next step in … [Read more...] about ESPN Appoints IMG for Global Licensing Expansion
Collars & Co. Releases Some ‘Fast Fashion’ with Arrow McLaren IndyCar Team
By Gary Symons TLL Editor in Chief Collars & Co. has announced a partnership with the Arrow McLaren IndyCar Team to launch a new performance dress shirt designed for fans of speed and style alike. The result of the stylish crossover between motorsports and menswear is the “Apex Performance Dress Shirt,” a fusion of fashion and function inspired by the fast-paced world of … [Read more...] about Collars & Co. Releases Some ‘Fast Fashion’ with Arrow McLaren IndyCar Team
Mattel and WWE Renew Global Licensing Partnership
By Allison Watkinson TLL Reporter Mattel and WWE have signed a multi-year extension to their long-standing global agreement for licensed toys and roleplay items. The multi-year agreement marks a continuation of Mattel's role as a major producer of licensed toys, games and costumes inspired by WWE athletes and branding. Launched in 2010, the ongoing partnership between the … [Read more...] about Mattel and WWE Renew Global Licensing Partnership
Panini America Lands Agreement With Football Phenom Travis Hunter
By Gary Symons TLL Editor in Chief Panini America has landed an exclusive autographed trading card agreement with University of Colorado standout and 2024 Heisman Trophy winner Travis Hunter. Hunter is seen as being among the next generation of football stars, after he dazzled fans with his rare two-way play as both a wide receiver and a cornerback for the Buffaloes. Panini … [Read more...] about Panini America Lands Agreement With Football Phenom Travis Hunter
Skechers Football Releases Player Edition Boots with Harry Kane
By Allison Watkinson TLL Reporter Skechers has partered with professional football player Harry Kane for the brand's first licensed Player Edition boot. “Harry Kane was the first elite player to wear Skechers Football boots and helped launch our football business, so it was always clear that our first Player Edition design would feature his signature,” said Skechers … [Read more...] about Skechers Football Releases Player Edition Boots with Harry Kane
How Canadian Hockey Jerseys Illustrate the Licensing Industry’s Tariff Dilemma
By Gary Symons TLL Editor in Chief The tribulations faced by a Canadian sports licensee is providing a Maple Leaf-inspired view of how America's new trade tariffs could impact licensing. SP Apparel Inc. is an apparel company in Saint-Hyacinthe, Quebec, that has been producing the official jerseys of the National Hockey League for decades. In fact, every authentic NHL … [Read more...] about How Canadian Hockey Jerseys Illustrate the Licensing Industry’s Tariff Dilemma
UFC Collectibles Unleashes Knockout Max Holloway Memorabilia Collection
By Gary Symons TLL Editor in Chief Fans of former UFC Featherweight Champion and current UFC BMF titleholder Max Holloway now have their best shot yet at owning a piece of his legacy. UFC Collectibles, operated by Memento Exclusives under UFC’s official license, has launched one of its most extensive memorabilia collections featuring the Hawaiian fighter’s authenticated … [Read more...] about UFC Collectibles Unleashes Knockout Max Holloway Memorabilia Collection
Under Armour Steps Onto the Gridiron With NFL Deal
By Gary Symons TLL Editor in Chief Under Armour is suiting up for a major play in professional football with their team mates, the NHL. The sportswear brand and the National Football League (NFL) have announced a long-term partnership, making Under Armour an official footwear and glove partner of the league. The agreement solidifies both brands’ shared commitment to … [Read more...] about Under Armour Steps Onto the Gridiron With NFL Deal