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Sports Licensing

Surge Brands Enters Arena as PFL’s North American Agent

June 27, 2025

By Allison Watkinson TLL Reporter Surge Brands has been appointed as the North American licensing agent for the Professional Fighters League (PFL). Through the representation partnership, Surge Brands will work to expand PFL’s licensing and consumer products footprint across North America. "We’re excited to partner with Surge Brands to build on our momentum and … [Read more...] about Surge Brands Enters Arena as PFL’s North American Agent

Canada Soccer Aims to Score Big With Brevettar Partnership

June 25, 2025

TLL Staff Canada Soccer is kicking off a new chapter in its brand development, announcing a multi-year partnership with sports licensing agency Brevettar. Under the agreement, Brevettar will serve as the Canada Soccer Association’s exclusive worldwide licensing agent, tasked with expanding merchandise offerings and deepening fan engagement on and off the pitch. The deal … [Read more...] about Canada Soccer Aims to Score Big With Brevettar Partnership

The WNBA Launches Licensed Collection with Pottery Barn Teen

June 23, 2025

By Allison Watkinson TLL Reporter The WNBA and Pottery Barn Teen have partnered to release a licensed home collection inspired by its professional basketball teams. Designed to cater to young basketball fans, the collection incorporates all 13 of the WNBA's team logos across bedding, backpacks and decorative room accessories. The Pottery Barn Teen products were created in … [Read more...] about The WNBA Launches Licensed Collection with Pottery Barn Teen

Tom Aspinall Joins Forces with Champion in Knockout Apparel Partnership

May 29, 2025

By Gary Symons TLL Editor in Chief UFC heavyweight champion Tom Aspinall is entering the fashion arena with a new opponent: mediocrity in athletic wear. Champion, the sportswear brand known for inventing the hoodie, has unveiled a new partnership with Tom Aspinall that delivers a one-two punch of performance and style. Aspinall is a British MMA star who currently competes … [Read more...] about Tom Aspinall Joins Forces with Champion in Knockout Apparel Partnership

Frida Kahlo Collection Celebrates Germany’s Women’s Football Team

May 27, 2025

TLL Staff A bold collection inspired by artist Frida Kahlo and Germany's national women's football team has been launched under the unifying slogan 'We are all Frida'. The collaboration celebrates the spirit of empowerment, individuality and resilience; qualities long associated with both Kahlo and the DFB Women’s team. This new collection blends the worlds of art and sport … [Read more...] about Frida Kahlo Collection Celebrates Germany’s Women’s Football Team

ESPN Appoints IMG for Global Licensing Expansion

May 21, 2025

By Allison Watkinson TLL Reporter IMG Licensing has been appointed by ESPN as serve as the sports brand's exclusive global licensing agency. Through the exclusive representation agreement, IMG Licensing will work closely with ESPN to develop branded products and experiences across several key licensing categories. “With IMG Licensing, we’re taking the next step in … [Read more...] about ESPN Appoints IMG for Global Licensing Expansion

Collars & Co. Releases Some ‘Fast Fashion’ with Arrow McLaren IndyCar Team

April 22, 2025

By Gary Symons TLL Editor in Chief Collars & Co. has announced a partnership with the Arrow McLaren IndyCar Team to launch a new performance dress shirt designed for fans of speed and style alike. The result of the stylish crossover between motorsports and menswear is the “Apex Performance Dress Shirt,” a fusion of fashion and function inspired by the fast-paced world of … [Read more...] about Collars & Co. Releases Some ‘Fast Fashion’ with Arrow McLaren IndyCar Team

Mattel and WWE Renew Global Licensing Partnership

April 15, 2025

By Allison Watkinson TLL Reporter Mattel and WWE have signed a multi-year extension to their long-standing global agreement for licensed toys and roleplay items. The multi-year agreement marks a continuation of Mattel's role as a major producer of licensed toys, games and costumes inspired by WWE athletes and branding. Launched in 2010, the ongoing partnership between the … [Read more...] about Mattel and WWE Renew Global Licensing Partnership

Panini America Lands Agreement With Football Phenom Travis Hunter

April 7, 2025

By Gary Symons TLL Editor in Chief Panini America has landed an exclusive autographed trading card agreement with University of Colorado standout and 2024 Heisman Trophy winner Travis Hunter. Hunter is seen as being among the next generation of football stars, after he dazzled fans with his rare two-way play as both a wide receiver and a cornerback for the Buffaloes. Panini … [Read more...] about Panini America Lands Agreement With Football Phenom Travis Hunter

Skechers Football Releases Player Edition Boots with Harry Kane

April 4, 2025

By Allison Watkinson TLL Reporter Skechers has partered with professional football player Harry Kane for the brand's first licensed Player Edition boot. “Harry Kane was the first elite player to wear Skechers Football boots and helped launch our football business, so it was always clear that our first Player Edition design would feature his signature,” said Skechers … [Read more...] about Skechers Football Releases Player Edition Boots with Harry Kane

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