By Gary Symons TLL Editor in Chief Williams Racing has signed a licensing agreement allowing Memento Exclusives to sell official memorabilia, including full-scale F1 'show cars' and simulators. Memento is in an extremely exclusive corner of the sports collectibles market for fans with a need for speed and money to burn. Memento specializes in creating race training … [Read more...] about Williams Racing and Memento Creating the Ultimate Collection for Race Fans
Sports Licensing
Feature: Time for Licensing To Hit a Home Run With Baseball Legend Josh Gibson
By Gary Symons TLL Editor in Chief Major League Baseball is now including the player stats from the Negro Leagues, meaning players like the legendary Josh Gibson will finally be recognized for their incredible skill and accomplishments. And now the MLB has recognized the players of the Negro Leagues, it's certainly time for the licensing industry to do the same, both … [Read more...] about Feature: Time for Licensing To Hit a Home Run With Baseball Legend Josh Gibson
Panini America x Reebok Release Emmitt Smith Sneaker & Sports Card Collection
The collectiles and card company Panini America has announced its second collaboration with Reebok to represent football star Emmitt Smith. The collection includes footwear, apparel and trading cards and came out June 14. Commemorating the release, each Panini x Reebok ES22 Color Blast pair of shoes purchased will come with a limited-edition Panini x Reebok Prizm Emmitt Smith … [Read more...] about Panini America x Reebok Release Emmitt Smith Sneaker & Sports Card Collection
Panini America Steps Into the Ring with Professional Fighters League
By Allison Watkinson TLL Reporter Panini America and the Professional Fighters League (PFL) have announced a multi-year licensing partnership for sports trading cards. Professional Fighters League is a global mixed-martial arts league that includes distinct features, including a sports-season format and a proprietary technology system called PFL … [Read more...] about Panini America Steps Into the Ring with Professional Fighters League
RWS Global Acquires Great Big Events, Launches New Sports Division
By Gary Symons TLL Editor in Chief Big news in the world of experiential licensing today, as live entertainment giant RWS Global has acquired Great Big Events. The deal combines RWS, arguably the world leader in live entertainment productions, with Great Big Events, which is among the world's top sports event production companies. RWS Global creates customized … [Read more...] about RWS Global Acquires Great Big Events, Launches New Sports Division
A’ja Wilson: Of Course She Has a Nike Shoe!
Nike Signs WNBA Star A'ja Wilson as Signature Athlete By Gary Symons TLL Editor in Chief Sportswear giant Nike has signed A'ja Wilson as its latest signature athlete, and has created a new branded shoe in her name. Nike says the move marks the next chapter of its partnership with one of the greatest athletes in basketball today. As part of their collaboration, Nike … [Read more...] about A’ja Wilson: Of Course She Has a Nike Shoe!
Premier League and Fanatics Collectibles Announce Multi-Year Licensing Partnership
By Allison Watkinson TLL Reporter Premier League and Fanatics Collectibles have announced an exclusive multi-year licensing partnership for trading cards, games and stickers. The Premier League is a UK-based professional football organization that produces competitive football games that are broadcast in 185 countries around the world. Per the terms of the licensing … [Read more...] about Premier League and Fanatics Collectibles Announce Multi-Year Licensing Partnership
Authentic Brands Appoints New Head of Brazilian Operation
By Allison Watkinson TLL Reporter There's a new head of licensing for Authentic Brands Group in the key Latin American country of Brazil. Authentic Brands Group has appointed Bruno Pedroso de Almeida as Vice President, Head of Brazil. In his new role, ABG says Pedroso de Almeida will "spearhead and drive the execution of the brand’s go-to-market strategies throughout the … [Read more...] about Authentic Brands Appoints New Head of Brazilian Operation
Beekeeper Gets His Own Topps Trading Card After Saving MLB Game
By Gary Symons TLL Editor in Chief It's been an un-bee-lievable week for Matt Hilton, who just got his own trading card deal with Topps after saving the day at an MLB game in Arizona's Chase Field. The intrepid beekeeper was called in after a swarm of bees settled in behind home plate, delaying the game between the Arizona Diamondbacks and the LA Dodgers. Hilton arrived … [Read more...] about Beekeeper Gets His Own Topps Trading Card After Saving MLB Game
Perry Ellis Launches First Licensed Collection with Quarterback Tua Tagovailoa
By Allison Watkinson TLL Reporter Perry Ellis International has launched its first collection with Miami Dolphins quarterback Tua Tagovailoa to kick off their new multi-year licensing partnership. "This partnership with Tua Tagovailoa and the Miami Dolphins marks an exciting new chapter for Perry Ellis," said Perry Ellis International CEO, Oscar … [Read more...] about Perry Ellis Launches First Licensed Collection with Quarterback Tua Tagovailoa