By Gary Symons TLL Editor in Chief Big news in sports licensing this week as UFC announced it has agreed to merge with fellow pugilistic company WWE. The deal would see UFC parent Endeavor Group Holdings holding a 51% controlling interest in the new company, while existing WWE shareholders will own a 49% interest. It combines the world's leading mixed martial arts … [Read more...] about Mergers: UFC Tag Teams With WWE to Form $21 Billion Sports Company
Sports Licensing
Sports Licensing: Fanatics Wins Contract to Supply Uniforms for the NHL
By Allison Watkinson TLL Reporter The NHL has announced a 10-year agreement that appoints its long-standing partner Fanatics as the League's official supplier of uniforms and jerseys. Under the terms of the new agreement, Fanatics will use its operational, design, and manufacturing expertise towards creating official NHL player uniforms. The new licensing agreement is … [Read more...] about Sports Licensing: Fanatics Wins Contract to Supply Uniforms for the NHL
Bershka Partners With Le Mans For Racing Inspired Fashion
By Allison Watkinson TLL Reporter IMG has brokered a licensing deal between the endurance-based car race 24 Hours of Le Mans and Bershka for an apparel and accessories collection. The exclusive agent for the Le Man's racing brand, IMG's global licensing division offers full-service brand management to its corporate clients. The 24 Hours of Le Mans endurance car racing … [Read more...] about Bershka Partners With Le Mans For Racing Inspired Fashion
Popeye Golf USA Tees Up New Products at the 2023 PGA Show
By Allison Watkinson TLL Reporter Popeye Golf USA is debuting a range of new licensed products this month at the 2023 PGA Show in Orlando, Fla. The PGA Show is an annual trade show organized by Reed Exhibitions and the Professional Golfer's Association of America. This year's PGA Show runs from Jan. 24 to Jan. 27. The new licensed products from Popeye Golf USA include … [Read more...] about Popeye Golf USA Tees Up New Products at the 2023 PGA Show
Sports Licensing: The Point.1888 Rejoins British Olympic Team
By Allison Watkinson TLL Reporter Team GB and The Point.1888 have renewed their licensing and retail partnership for the upcoming Paris 2024 Olympic Games. The Point.1888 is a retail-focused brand extension agency that specializes in matching brands with retailers and manufacturers to create licensed product collections. “We are incredibly proud of the resilience and … [Read more...] about Sports Licensing: The Point.1888 Rejoins British Olympic Team
Five Trends That Will Shape the Future of Sports Licensing
By Gary Symons TLL Editor in Chief With the Sports Licensing and Tailgate Show coming up, we’ve turned our attention to the ways the sector is changing in the face of pandemic pressure and technological change. Professional sports licensing, after all, took a savage beating during the pandemic in terms of revenue, but TLL believes the industry also used that time to … [Read more...] about Five Trends That Will Shape the Future of Sports Licensing
Sports Licensing in Bullish Mood For Upcoming Tailgate Show
By Gary Symons TLL Editor in Chief If you had any doubts that the sports industry is back, you just had to see what happened in the hours after Lionel Messi kicked in the winning goal for Argentina in the World Cup. Literally millions of fans packed the streets and plazas of Buenos Aires and other Argentinian cities, and licensed Messi jerseys sold out world wide within … [Read more...] about Sports Licensing in Bullish Mood For Upcoming Tailgate Show
Feature: TLL’s Top Licensing Trends of 2022
By Gary Symons TLL Editor in Chief As 2022 draws to a close, we at TLL have been struck by the amazing talent for innovation and rapid change we've seen in the licensing industry. Certainly 2022 has been a tough year by any standard. Between the ongoing hangover of the COVID-19 pandemic, the War in Ukraine, ongoing logistical logjams, runaway inflation, and … [Read more...] about Feature: TLL’s Top Licensing Trends of 2022
Merchantwise to Manage Licensing for Australian Olympic Committee
By Gary Symons TLL Editor in Chief Let the games begin! In the leadup to the 2024 Olympic Games, Merchantwise has already won the equivalent of a licensing gold medal. Merchantwise announced it has been selected by the Australian Olympic Committee as master licensee to drive its licensing and merchandising program. The leading Australian licensing agency will run the AOC's … [Read more...] about Merchantwise to Manage Licensing for Australian Olympic Committee
Sports Licensing: Nascar’s New Snugible Redefines ‘Fast Fashion’
By Gary Symons TLL Editor in Chief When you're watching race cars roar around the track 200 times, you want to be extra comfy. That's why NASCAR has partnered on an officially licensed Snugible that will be added to Orange Onions' product line form Plushible. Snugibles are a unique two-in-one wearable blanket/hoodie, that can also roll up into its hood and zips up to … [Read more...] about Sports Licensing: Nascar’s New Snugible Redefines ‘Fast Fashion’