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Sports Licensing

Feature: TLL’s Top Licensing Trends of 2022

December 15, 2022

By Gary Symons TLL Editor in Chief As 2022 draws to a close, we at TLL have been struck by the amazing talent for innovation and rapid change we've seen in the licensing industry. Certainly 2022 has been a tough year by any standard. Between the ongoing hangover of the COVID-19 pandemic, the War in Ukraine, ongoing logistical logjams, runaway inflation, and … [Read more...] about Feature: TLL’s Top Licensing Trends of 2022

Merchantwise to Manage Licensing for Australian Olympic Committee

December 13, 2022

By Gary Symons TLL Editor in Chief Let the games begin! In the leadup to the 2024 Olympic Games, Merchantwise has already won the equivalent of a licensing gold medal. Merchantwise announced it has been selected by the Australian Olympic Committee as master licensee to drive its licensing and merchandising program. The leading Australian licensing agency will run the AOC's … [Read more...] about Merchantwise to Manage Licensing for Australian Olympic Committee

Sports Licensing: Nascar’s New Snugible Redefines ‘Fast Fashion’

November 14, 2022

By Gary Symons TLL Editor in Chief When you're watching race cars roar around the track 200 times, you want to be extra comfy. That's why NASCAR has partnered on an officially licensed Snugible that will be added to Orange Onions' product line form Plushible. Snugibles are a unique two-in-one wearable blanket/hoodie, that can also roll up into its hood and zips up to … [Read more...] about Sports Licensing: Nascar’s New Snugible Redefines ‘Fast Fashion’

The NHL and Kool Karz Playground Partner on Zamboni Ride-On Toy

October 10, 2022

By Allison WatkinsonTLL ReporterThe NHL and The Zamboni Company have partnered with Kool Karz Playground to launch the world’s first electric Zamboni ride-on toy. After many years in development, the co-branded Kool Karz NHL Zamboni Ride-On Toy has been officially released in time for the 2022-23 NHL season. “This product has been decades in the making,” said Paula Coony, Brand … [Read more...] about The NHL and Kool Karz Playground Partner on Zamboni Ride-On Toy

EA SPORTS Completes Post-FIFA Strategy With Wave of Licensed Deals

August 26, 2022

By Gary Symons TLL Editor in Chief Electronic Arts Inc. says it has signed a series of new multi-year partnerships for EA SPORTS FIFA 23, and including the new EA SPORTS FC brand. The new deals include 30 separate football (soccer) leagues around the world, and comprise 100 stadiums, 700 teams, and 19,000 players. "EA SPORTS has always led with unrivaled authenticity and … [Read more...] about EA SPORTS Completes Post-FIFA Strategy With Wave of Licensed Deals

Collectibles Licensing; Hasbro Laces Up For NBA Partnership on Starting Lineup

June 29, 2022

The sports collectible brand Starting Lineup is back, thanks to a new partnership between Hasbro, the NBA, and the National Basketball Players Association. Launching this fall in partnership with Fanatics, the Starting Lineup brand will feature legendary NBA superstars as part of its first wave of collectible figures. The new collectibles will be available for pre-order … [Read more...] about Collectibles Licensing; Hasbro Laces Up For NBA Partnership on Starting Lineup

Sports Licensing: Superclub and Bundesliga Launch New Board Game

June 28, 2022

Superclub, the football manager board game, today announced it has partnered with Bundesliga to launch a new official licensed expansion pack for the German football league. The deal was brokered by licensing agency IMG on behalf of Bundesliga International, a subsidiary of the DFL Deutsche Fußball Liga (German Football League). Set to launch in October 2022, the … [Read more...] about Sports Licensing: Superclub and Bundesliga Launch New Board Game

Sports Licensing: Starting Lineup is Back in Hasbro x Fanatics Collaboration

April 19, 2022

Toy and entertainment giant Hasbro is partnering with Fanatics to bring back the Starting Lineup sports collectibles brand. Set to launch this fall, the new product line will continue its legacy of bringing fans and collectors their favorite athletes in action figure form. Starting Sept. 22, products from the Starting Lineup brand will be available exclusively on Hasbro Pulse … [Read more...] about Sports Licensing: Starting Lineup is Back in Hasbro x Fanatics Collaboration

Sports Licensing: Jackie Robinson Commemorated for 75th Anniversary

March 31, 2022

By Allison Watkinson TLL Reporter The Jackie Robinson Foundation and Chock Full o’ Nuts coffee are collaborating on a consumer products line to celebrate Jackie Robinson Day. Major League Baseball’s 2022 season marks the 75th anniversary of Jackie Robinson's historic admission to the Brooklyn Dodgers in 1947. Robinson's experience was integral to the fight against racial … [Read more...] about Sports Licensing: Jackie Robinson Commemorated for 75th Anniversary

Sports Licensing: Jackie Robinson Commemorated for 75th Anniversary

March 31, 2022

By Allison Watkinson TLL Reporter The Jackie Robinson Foundation and Chock Full o’ Nuts coffee are collaborating on a consumer products line to celebrate Jackie Robinson Day. Major League Baseball’s 2022 season marks the 75th anniversary of Jackie Robinson's historic admission to the Brooklyn Dodgers in 1947. Robinson's experience was integral to the fight against racial … [Read more...] about Sports Licensing: Jackie Robinson Commemorated for 75th Anniversary

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