By Gary Symons TLL Editor in Chief Teddy Mountain has just launched a line of sustainable plush products under its new ECO Origins banner. The line is not only sustainable in terms of the materials used, but also carries important messages about local conservation and environmental sustainability. Florida-based Teddy Mountain is a massive wholesale supplier of DIY plush … [Read more...] about Teddy Mountain Introduces Sustainable ECO Origins Plush Line
Sustainable Toys
Top Toy Trends From The Experts At The Toy Association
TLL Staff The Toy Association has released their annual report into the top trends in the toy industry for 2024 and beyond. The association says the trends for this year are based on toys that are "spooky, sustainable, and anime-inspired playthings, to holistic toys that give young minds and bodies a boost. The The Toy Association says these top trends are expected … [Read more...] about Top Toy Trends From The Experts At The Toy Association
Sustainability: Mattel Sets Aggressive Goal To Reduce Plastic in Packaging
Toy giant Mattel has raised the bar on its plans for sustainable packaging, pledging to reduce plastics by 25% by 2030. Mattel also says any plastic that still being used by 2030 will be 100% recycled, recyclable, or will be less harmful bio-based plastics. “We are proud of the progress we have made in the past year toward our ESG goals and recognize that there is much more to … [Read more...] about Sustainability: Mattel Sets Aggressive Goal To Reduce Plastic in Packaging
Sustainable Licensing: LOL Surprises By Adopting Eco-Friendly Packaging
By Allison Watkinson TLL Reporter MGA Entertainment, Inc. has announced it will be producing its L.O.L. Surprise! spherical packaging using sustainable materials beginning in April. MGA Entertainment is the largest privately-held toy company in the U.S. The company primarily creates proprietary and licensed consumer products and entertainment across a variety of … [Read more...] about Sustainable Licensing: LOL Surprises By Adopting Eco-Friendly Packaging
Sustainability In Licensing: Mattel Exceeds Sustainability Goals For Packaging
Mattel continues to make huge strides toward a sustainable business model, saying the company exceeded its 2020 goal to achieve and maintain 95% recycled or FSC-certified content in the paper and wood fiber used in its products and packaging. The play and entertainment company says it managed to source 97% of its content for products and packaging from recycled materials or … [Read more...] about Sustainability In Licensing: Mattel Exceeds Sustainability Goals For Packaging
Happier Happy Meals, As McDonald’s Reduces Use of Plastics
By Gary Symons TLL Editor in Chief The world's leading fast food chain McDonald's is making sustainable changes to its Happy Meal toys, which will impact licensors. McDonald's pledged Tuesday to "significantly" reduce the use of plastics in its Happy Meal toys worldwide. The move follows a similar program launched only in the United Kingdom after McDonald's faced a wave of … [Read more...] about Happier Happy Meals, As McDonald’s Reduces Use of Plastics
TLL and SPLiCE Launching Sustainability Award Program
There’s some exciting news this month as The Licensing Letter and SPLiCE launch a new program recognizing those companies leading the way on sustainability in the licensing industry. Beginning Nov. 1, The Licensing Letter and the Society of Product Licensors Committed to Excellence (SPLiCE) will present an award every month to a company for its innovations in the area of … [Read more...] about TLL and SPLiCE Launching Sustainability Award Program
Toy Industry Not Doing Enough For Sustainability
A whitepaper published by sustainability consultant Sonia Sanchez says most toy companies are doing little or nothing to prevent ecological harm from the products they produce.Despite a massive upswell in consumer awareness of the need for sustainable products, the report Changing the World Toy by Toy says 81 per cent of producers are doing little or nothing to improve product … [Read more...] about Toy Industry Not Doing Enough For Sustainability
Mattel Goes Green With Toy Recycling Program
By Gary Symons TLL Editor in Chief Mattel continues to make big moves as a leader in corporate sustainability, this week announcing the launch of Mattel PlayBack, a toy takeback program that will enable families to extend the life of their Mattel toys once they are finished playing with them. The new program is designed to recover and reuse materials from old Mattel toys for … [Read more...] about Mattel Goes Green With Toy Recycling Program