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Tapatio Partners On Some Hot New Merchandise

If you’ve had Mexican food, it’s almost guaranteed you’ve had Tapatio, one of the world’s most popular hot sauce brands, founded and run by the Saavedra family in Los Angeles. Now, Tapatio and its consumer products agency, Brand Central LLC, are expanding the popular brand and its reach by launching into new merchandise product categories. The licensing campaign has shown remarkable success over the past few months, as Brand Central has helped sign up 11 new licensees, who join the four licensees on the current roster. “We are thrilled for these new partners to join the family of amazing licensees. It is incredible to see the love and support from consumers on our family’s beloved brand and we are excited to continue surprising and delighting our fans with new products and new ways… . . . read more


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