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The Point.1888 Inks Toy Partner for Moonbug Entertainment

The licensing agency The Point.1888 has announced the signing of an agreement making Character Options the Master Toy Partner for Moonbug Entertainment’s Morphle brand in EMEA and Australia. The deal comes just a few months after The Point.1888 announced multiple major licensee partnerships for two of Moonbug Entertainment Ltd.’s other world-famous brands, Cocomelon and Blippi. With more than 300 episodes created and broadcast via YouTube and Netflix globally, as well as other platforms, the program My Magic Pet Morphle has amassed a following of over 18 million subscribers. Morphle is an energetic little red creature who can morph into anything: a sweet puppy, a giant truck, a cool dinosaur or anything that Mila’s playful mind can imagine. Mila’s dad runs the only magic pet store in the city—a fantastical place… . . . read more

University of Cambridge Unveils Licensing Plans

Globally renowned university Cambridge is set for a busy year of licensing programs, with plans unveiled this week by UK agent The Point.1888 and Fitzwilliam Museum Enterprises (FME), the Cambridge subsidiary responsible for licensing. The Point.1888 says the mission of the University of Cambridge has always been to contribute to society through education, learning and research at the highest international level. Renowned globally for its education and research excellence, there is growing interest among the public in its amazing range of museums, libraries and botanical gardens, which cover art, artifacts, polar exploration, anthropology, zoology, geology and the history of science. “All of our income goes to support the vital research and activities of our museums and botanic garden,” Len Dunne, CEO of FME Ltd, explains. “We are excited to expand our UK… . . . read more

Thermos UK Partners With Rachel Ellen For Kids’ Line

The company that pretty much invented the idea of keeping cold things cold and hot things hot still has plenty of innovation left. The 117-year-old brand that is every kid’s lunchtime companion has announced a new licensing partnership for children’s products with the award-winning greeting card and stationery designer Rachel Ellen. In a deal brokered by licensing agent The Point.1888, Rachel Ellen will apply its designs to Thermos’ already popular children’s products, including insulated bottles, food containers and lunch bags. The agency says this is the first partnership The Point.1888 has secured for its client Rachel Ellen since starting with the brand in late 2020. The agency says, having developed an in-depth retail and category strategy aligned to Rachel Ellen’s brand vision, The Point.1888 has now embarked on a search… . . . read more

Who’s News: The Point.1888 Continues to Expand

Licensing and branding firm The Point.1888 has successfully navigated the COVID-19 pandemic so successfully that it’s now in the fifth phase of corporate expansion, with five new key hires. The Point.1888 says the expansion, which will involve new roles in the Commercial, Product Development, Marketing and Legal divisions, is an exciting new stage but also very much a necessity as the company manages the increased attention and demand driven by an impressive year of successful partnerships in 2020. As well as a busy calendar of hugely successful Virtual Immersion Events and record breaking product launches such as Barratt’s partnership with Iceland which sold 1.3m units in its first 12 weeks, two of its management team won the industry’s most prestigious awards—Managing Director Will Stewart with BLLA’s Brand Ambassador of the… . . . read more

Blippi Licensing Adds Six New Licensees

Following a deal with publishing powerhouse DJ Murphy, The Point.1888 and Moonbug Entertainment have secured six additional licensee partners for the hugely popular children’s brand, Blippi. The brand extension specialist The Point.1888 was appointed in the summer as the Master Licensing Agency across EMEA for Blippi, along with other brands in Moonbug’s portfolio, including CoComelon, My Magic Pet Morphle and ARPO. Since coming on board, The Point.1888 has sought to capitalise on the show’s popularity with young children as well as the need to keep them entertained and engaged by signing licensees across a broad range of categories, including clothing, puzzles and games. Blippi was created by comedian Stevin John, who had the idea of creating a high quality, educational kid’s show on YouTube. The program was a hit, and Blippi now airs on YouTube, Hulu and… . . . read more

British & Irish Lions Partner with Titleist

Renowned rugby squad the British & Irish Lions have reached a licensing agreement with golf industry giant Titleist, in advance of their upcoming 2021 matchup against the world champion Springboks from South Africa. World-renowned as a performance equipment brand, having earned the overwhelming trust of tour professionals, club professionals, competitive amateurs and dedicated golfers worldwide, Titleist will offer a range of high-specification, Lions-branded accessories including golf balls, golf bags and golf club head covers, as well as gloves and towels. The Dec. 4 announcement comes amid intense interest in the coming Lion’s summer tour. Despite the COVID-19 pandemic travel agents have seen record numbers of travel packages and tickets sold to supporters of both the Lions and the Springboks. The match has sparked a slate of commercial partnerships recently being announced including… . . . read more