The Licensing Letter

TikTok influencers

Special Report: TikTok Shop Takes Shoppers ‘From Content to Cart’

By Gary Symons TLL Editor in Chief There's a saying in the media that argues, "content is king." According to the social media giant TikTok, that saying may also apply to retail. On Sept. 12, TikTok released a statement that promises to change the world of retail and advertising forever, while sending chills down the spines of retail giants like Walmart and Amazon. It will … [Read more...] about Special Report: TikTok Shop Takes Shoppers ‘From Content to Cart’

Licensing Trends: NIL Changes See Athletes Earning Big Bucks on TikTok

By Gary Symons TLL Editor in Chief Savvy college athletes are generating huge returns from social media, now that the NCAA allows them to earn money from Name, Image and Likeness (NIL) deals. The social video company Curastory has unearthed data that shows college athletes are earning as much as $80,000 for a single social media posts. As well, the top earning … [Read more...] about Licensing Trends: NIL Changes See Athletes Earning Big Bucks on TikTok