If imitation is the sincerest form of flattery, then TikTok must be positively blushing right now. The spectacular rise of TikTok as a social media and entertainment phenomenon has inspired Alphabet-owned streamer YouTube to face… . . . read more
TikTok Enters The Octagon With UFC Partnership
February 19, 2021
TikTok isn’t just a social media site; it’s more of an entertainment conglomerate with a singular talent for licensing deals … and the Chinese-owned company is proving it again with a multiyear deal announced with… . . . read more
TikTok And Universal Expand Their Musical Alliance
February 9, 2021
Universal Music Group (UMG) has entered into a landmark agreement with TikTok that will continue its transformation of the way music is marketed and sold. As earlier reported in The Licensing Letter, TikTok has entered… . . . read more
Deadline Passes for TikTok Forced Sale With No Deal in Sight
December 8, 2020
By Gary Symons TLL Editor in Chief TikTok owner ByteDance has blown by the deadline set by US President Donald Trump to sell the company to a US buyer, but US officials say they are… . . . read more
TikTok Inks Critical Licensing Deal with Sony Music
November 4, 2020
Another day, another TikTok licensing deal to report, but in this case, the agreement is critical to the way TikTok operates. TikTok announced this week it has reached a new agreement with Sony Music Entertainment… . . . read more
TikTok Makes Monetization Move with Partner Shopify
November 3, 2020
The hugely popular and – in the US at least – politically controversial social media platform TikTok pulled off a huge move this week in its quest to monetize the rapidly growing brand. TikTok’s short,… . . . read more
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Digital Deets: Retail, Social & Gaming Updates
March 4, 2019
What you need to know from ecommerce, egaming, and internet-related news. Featuring Amazon, Rovio/Sprint, pocket.watch, YouTube, TikTok, and more…