FREE Report: Licensing in the Metaverse
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YouTube Clones TikTok For March Launch

If imitation is the sincerest form of flattery, then TikTok must be positively blushing right now. The spectacular rise of TikTok as a social media and entertainment phenomenon has inspired Alphabet-owned streamer YouTube to face… . . . read more

TikTok Enters The Octagon With UFC Partnership

TikTok isn’t just a social media site; it’s more of an entertainment conglomerate with a singular talent for licensing deals … and the Chinese-owned company is proving it again with a multiyear deal announced with… . . . read more

TikTok And Universal Expand Their Musical Alliance

Universal Music Group (UMG) has entered into a landmark agreement with TikTok that will continue its transformation of the way music is marketed and sold. As earlier reported in The Licensing Letter, TikTok has entered… . . . read more

Deadline Passes for TikTok Forced Sale With No Deal in Sight

By Gary Symons TLL Editor in Chief TikTok owner ByteDance has blown by the deadline set by US President Donald Trump to sell the company to a US buyer, but US officials say they are… . . . read more

TikTok Inks Critical Licensing Deal with Sony Music

Another day, another TikTok licensing deal to report, but in this case, the agreement is critical to the way TikTok operates.  TikTok announced this week it has reached a new agreement with Sony Music Entertainment… . . . read more

TikTok Makes Monetization Move with Partner Shopify

The hugely popular and – in the US at least – politically controversial social media platform TikTok pulled off a huge move this week in its quest to monetize the rapidly growing brand.  TikTok’s short,… . . . read more

Online

Digital Deets: Retail, Social & Gaming Updates

What you need to know from ecommerce, egaming, and internet-related news. Featuring Amazon, Rovio/Sprint, pocket.watch, YouTube, TikTok, and more…


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