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Apparel & Accessories

Licensed Apparel & Accessories Up 3.5% in 2017

Apparel and accessories are the largest product categories in the U.S./Canada, generating over 34% of licensed retail sales. Combined, the two earned $37.2 billion…


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Survey

Coming off a Strong 2017, Licensing Execs Cautious Going into 2018

Bucking the trend from previous years, hope does not spring eternal. According to TLL’s Annual Licensing Business Survey, over 70% of licensing companies experienced growth in retail sales in 2017…


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Retail

Mass & Ecommerce Grow Licensed Distribution

Retail sales of licensed merchandise surged through online/ecommerce channels in 2017, according to TLL’s Annual Licensing Business Survey. The channel moved by 0.3 percentage points to make up…

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Contracting

Contracts Steady With 2- and 3-year Terms Dominating

According to TLL’s Annual Licensing Business Survey, contract lengths remain steady with two-year terms the most common (40%), followed by three-year (27%) licensing agreements…

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Worldwide

Top Countries in the $165.7 Billion Market for Licensed Retail Sales Worldwide

2016 was a great year for licensing worldwide, with retail sales topping $165.7 billion, according to TLL’s Annual Licensing Business Survey. That figure represents a jump of…


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ROYALTIES

Royalty Rates Flat; Average Up to 8.75%

We’re now in the second decade of long-term stability in royalty rates, with the average up 0.2% to reach 8.75% in 2016 for the U.S./Canada. In comparison, the average royalty was…


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Product Categories

Toys, Food & Apparel Lead Growth on Product Side

Retail sales of licensed goods in the U.S. and Canada grew a robust 3.4% in 2015, according to The Licensing Letter’s Annual Licensing Business Survey. The leading drivers on the product category side…


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Property Types

At $106.5 Billion, 2016 the Best Year Yet for Licensed Sales in the U.S./Canada

Retail sales of licensed merchandise reached $106.6 billion in the U.S. and Canada in 2016, growing 3.2% from 2015, according to TLL’s Annual Licensing Business Survey. At last, the industry has surpassed the 2008 pre-recession high…


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Distribution

Discounters & Ecommerce Grow Licensed Distribution

Ecommerce is on the mind for this year’s batch of respondants to TLL’s Annual Licensing Business Survey. The distribution channel siezed its biggest share of the licensing pie yet, growing to…


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Survey

Contract Lengths Steadier Than Ever At 3 Years

Respondants to TLL’s Annual Licensing Business Survey report extreme stability in the length of the average licensing contract. Over 89% of licensing executives…

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