The following is an excerpt from TLL's feature story on royalty rates. See the complete run-down here, including breakdowns by each channel and full data charts. Fewer Marketing Requirements Imposed The percentage of respondents saying that they pay into or require a contribution to a central marketing fund (CMF) continued to trend downward, falling from 45% in 2014 to 41% in … [Read more...] about Fewer Marketing Requirements & Shorter Contact Terms
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