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LICENSED PROPERTIES

Licensed Sales of Music Goods Hit Low Note in 2014

After five consecutive years of growth, retail sales of licensed goods based on music properties in the U.S. and Canada declined 2.5% in 2014, according to The Licensing Letter’s Annual Licensing Business Survey. The dip in sales of music licensed goods may be both an effect and a reflection of the larger trends shaping the different aspects of the music business…

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Trademarks/Brands

TLL Survey: Corporate Licensing Up 2% in 2014; Food/Beverage, Restaurant & Automotive Brands Lead the Way

At $26.8 billion, corporate trademarks and brands accounted for 27% of all retail licensed sales in the U.S. and Canada in 2014, the most of any segment, according to The Licensing Letter’s Annual Licensing Business Survey

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FASHION

TLL Survey: Fashion Licensing Grows 3.4% in 2014; Apparel, Accessories Strong, E-Commerce Inches Up

The competition is brutal but fashion licensing continues to thrive both worldwide and in the U.S./Canada, as documented by The Licensing Letter’s Annual Licensing Business Survey.
Global Sales Up 2.4%
Global retail sales of licensed fashion goods grew 2.4% in 2014. Although it might sound like a modest increase (especially when you consider that 2013 growth was 2.5%), fashion was one of…

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Licensing Trends: What’s Feeding the Food Binge?

The eating and drinking-related segments continue to represent the growth area in corporate licensing. Respondents to The Licensing Letter’s Annual Licensing Business Survey cite the following factors as driving the steady growth of food, drink and restaurant licensing. On the demand side: Changes in eating habits, like “grazing,” or consuming 5 to 6 light meals per day—“more meal occasions increase the opportunity for licensed sales,” notes one licensor; Less in-home stove use and the growing preference to “assemble” rather than cook meals; Popularity of “good for you” and organic brands; Taste for exotic flavors and spices, especially among millennials. Factors on the supply side include more retail space for grocery thanks to warehouse stores like Costco and the expansion of giant retailers like Walmart into grocery. “Nowadays, you can find… . . . read more

INTERNATIONAL

Global Retail Sales of Licensed Goods Rise 2%, Reach $158.8 Billion in 2014

Worldwide retail sales of licensed merchandise increased 2% to $158.8 billion in 2014, as compared to $155.8 billion in 2013, according to The Licensing Letter’s Annual Licensing Business Survey. The increase was fuelled by strong sales in the…


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Pro Sports Licensed Retail Sales Score 5% Increase in 2014: Most Leagues Grow, Driven by Apparel

This is a golden age for pro sports in North America. You can see it in not only the record TV ratings and attendance figures, but also at the cash registers. According to The Licensing Letter’s Annual Licensing Business Survey , retail sales of licensed sports goods topped $14.1 billion in 2014. Sports properties now account for 14.1% of all licensed goods sold in the U.S. and Canada…


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SPORTS

Ecommerce Grows as Channel for Sports Licensed Goods; Department Stores Down

Mirroring North American trends, retail sales of licensed sports products in the U.S. and Canada originating in the ecommerce channel grew slightly in 2014; department store sales were down a tad and the other channels stayed steady, according to TLL’s Annual Licensing Business Survey. Here’s a quick overview of the TLL distribution findings for sports. Mass/Discount & Specialty Dominate As in 2013, mass/discount and specialty stores accounted for 70% of all sales of licensed sports goods in 2014. The distribution between the two channels was also unchanged, with mass/discount generating 37% and specialty stores 33% of sales. The findings are in line with retail distribution figures of other property types. Ecommerce Up, Department Stores Down As in past years, ecommerce was the third biggest retail channel in 2014, accounting for… . . . read more

Retail Sales

Entertainment/Character Licensing Grows 6.0% in 2014, Most of Any Property Type

After declining every year from 2008 through 2012, entertainment/character licensing in the U.S. and Canada roared back to life in 2013 by posting 3.6% growth. Now the sector has proven that the turnaround was no fluke by achieving an even more robust increase in 2014. According to The Licensing Letter’s Annual Licensing Business Survey

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Online & Value Channels Grow Share of Licensed Product Sales

Sales of licensed retail products in the e-commerce channel accelerated in 2014, while most other retail channels continued in a characteristically steady vein, gaining or losing just a fraction of one percentage point in market share, according to TLL’s Annual Licensing Business Survey. While the changes in market share changes are mostly very small, the dollars involved are not. With retail sales of licensed merchandise in the U.S. and Canada accounting for just a hair under $100 billion in 2014, a one-tenth of a percent change represents $100 million. Sales of licensed products in the e-commerce/online channel, including mobile, are growing at almost twice the rate of overall online sales. This channel saw its share of market increase 1.5 percentage points, from 8.5% to 10.0% of all retail sales of… . . . read more

Average Royalty Rates in U.S. & Canada Steady for Decade; Entertainment Fees Climb, Guarantees & Advances Flat



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