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TLL Survey

Art Licensing Goes from Flat to Down 1.6%, as Fine Arts Thrive & Commercial Arts Struggle

While the overall licensing industry grew 2.5% in 2014, the art sector continued to struggle. After two years of flattish growth, retail sales of products based on licensed art properties in the U.S. and Canada actually fell 1.6%, from $5.64 billion to $5.55 billion, according to The Licensing Letter’s Annual Licensing Business Survey. Artist royalties also continued their steady decline…

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Global Fashion Sales Grow 2.4% in 2014

Global sales of licensed fashion goods grew 2.4% in 2014, according to TLL’s 2015 Licensing Business DataBook. Only two segments grew more: entertainment/character (4.8%) and sports (3.4%). At $37.9 billion, fashion accounted for 23.8% of all worldwide licensed sales, most of…


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Celebrity-Licensed Perfumes Seek to Reinvigorate Slumping Market

The past 12 months have been less than sweet smelling for sales of celebrity-licensed fragrances, but that isn’t deterring companies from bringing new celebrity brands to the already crowded mass market…

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Licensed Sales of Music Goods Hit Low Note in 2014

After five consecutive years of growth, retail sales of licensed goods based on music properties in the U.S. and Canada declined 2.5% in 2014, according to The Licensing Letter’s Annual Licensing Business Survey. The dip in sales of music licensed goods may be both an effect and a reflection of the larger trends shaping the different aspects of the music business…

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TLL Survey: Corporate Licensing Up 2% in 2014; Food/Beverage, Restaurant & Automotive Brands Lead the Way

At $26.8 billion, corporate trademarks and brands accounted for 27% of all retail licensed sales in the U.S. and Canada in 2014, the most of any segment, according to The Licensing Letter’s Annual Licensing Business Survey

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TLL Survey: Fashion Licensing Grows 3.4% in 2014; Apparel, Accessories Strong, E-Commerce Inches Up

The competition is brutal but fashion licensing continues to thrive both worldwide and in the U.S./Canada, as documented by The Licensing Letter’s Annual Licensing Business Survey.
Global Sales Up 2.4%
Global retail sales of licensed fashion goods grew 2.4% in 2014. Although it might sound like a modest increase (especially when you consider that 2013 growth was 2.5%), fashion was one of…

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Licensing Trends: What’s Feeding the Food Binge?

The eating and drinking-related segments continue to represent the growth area in corporate licensing. Respondents to The Licensing Letter’s Annual Licensing Business Survey cite the following factors as driving the steady growth of food, drink and restaurant licensing. On the demand side: Changes in eating habits, like “grazing,” or consuming 5 to 6 light meals per day—“more meal occasions increase the opportunity for licensed sales,” notes one licensor; Less in-home stove use and the growing preference to “assemble” rather than cook meals; Popularity of “good for you” and organic brands; Taste for exotic flavors and spices, especially among millennials. Factors on the supply side include more retail space for grocery thanks to warehouse stores like Costco and the expansion of giant retailers like Walmart into grocery. “Nowadays, you can find… . . . read more


Global Retail Sales of Licensed Goods Rise 2%, Reach $158.8 Billion in 2014

Worldwide retail sales of licensed merchandise increased 2% to $158.8 billion in 2014, as compared to $155.8 billion in 2013, according to The Licensing Letter’s Annual Licensing Business Survey. The increase was fuelled by strong sales in the…

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Pro Sports Licensed Retail Sales Score 5% Increase in 2014: Most Leagues Grow, Driven by Apparel

This is a golden age for pro sports in North America. You can see it in not only the record TV ratings and attendance figures, but also at the cash registers. According to The Licensing Letter’s Annual Licensing Business Survey , retail sales of licensed sports goods topped $14.1 billion in 2014. Sports properties now account for 14.1% of all licensed goods sold in the U.S. and Canada…

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Ecommerce Grows as Channel for Sports Licensed Goods; Department Stores Down

Mirroring North American trends, retail sales of licensed sports products in the U.S. and Canada originating in the ecommerce channel grew slightly in 2014; department store sales were down a tad and the other channels stayed steady, according to TLL’s Annual Licensing Business Survey. Here’s a quick overview of the TLL distribution findings for sports. Mass/Discount & Specialty Dominate As in 2013, mass/discount and specialty stores accounted for 70% of all sales of licensed sports goods in 2014. The distribution between the two channels was also unchanged, with mass/discount generating 37% and specialty stores 33% of sales. The findings are in line with retail distribution figures of other property types. Ecommerce Up, Department Stores Down As in past years, ecommerce was the third biggest retail channel in 2014, accounting for… . . . read more