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Retail Sales

Entertainment/Character Licensing Grows 6.0% in 2014, Most of Any Property Type

After declining every year from 2008 through 2012, entertainment/character licensing in the U.S. and Canada roared back to life in 2013 by posting 3.6% growth. Now the sector has proven that the turnaround was no fluke by achieving an even more robust increase in 2014. According to The Licensing Letter’s Annual Licensing Business Survey

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Online & Value Channels Grow Share of Licensed Product Sales

Sales of licensed retail products in the e-commerce channel accelerated in 2014, while most other retail channels continued in a characteristically steady vein, gaining or losing just a fraction of one percentage point in market share, according to TLL’s Annual Licensing Business Survey. While the changes in market share changes are mostly very small, the dollars involved are not. With retail sales of licensed merchandise in the U.S. and Canada accounting for just a hair under $100 billion in 2014, a one-tenth of a percent change represents $100 million. Sales of licensed products in the e-commerce/online channel, including mobile, are growing at almost twice the rate of overall online sales. This channel saw its share of market increase 1.5 percentage points, from 8.5% to 10.0% of all retail sales of… . . . read more

Average Royalty Rates in U.S. & Canada Steady for Decade; Entertainment Fees Climb, Guarantees & Advances Flat


Retail Sales of Licensed Goods in U.S./Canada Grow 2.5% in 2014: Entertainment, Sports, Food Make Biggest Gains

Retail sales of licensed goods in the U.S. and Canada reached $99.9 billion in 2014, according to The Licensing Letter’s Annual Licensing Business Survey. That’s a 2.5% increase over the $97.5 billion in retail licensed goods sales generated in 2013. 2014 is the fourth positive growth year in a row for the licensing business in the U.S. and Canada. The 2.5% rate of increase in licensed sales was slightly higher than 2013’s 2.2% growth rate and in line with the overall performance of the North American economy—in 2014, U.S. GDP grew 2.4% and Canadian GDP grew 2.5%. “Long-term, licensing is still recovering from the great recession of 2008. Although nothing dramatic, 2014 was another step in that direction,” according to one respondent. “The generally good economy and lower gas prices… . . . read more


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