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Retail Sales of Licensed Goods in U.S./Canada Grow 2.5% in 2014: Entertainment, Sports, Food Make Biggest Gains

Retail sales of licensed goods in the U.S. and Canada reached $99.9 billion in 2014, according to The Licensing Letter’s Annual Licensing Business Survey. That’s a 2.5% increase over the $97.5 billion in retail licensed goods sales generated in 2013. 2014 is the fourth positive growth year in a row for the licensing business in the U.S. and Canada. The 2.5% rate of increase in licensed sales was slightly higher than 2013’s 2.2% growth rate and in line with the overall performance of the North American economy—in 2014, U.S. GDP grew 2.4% and Canadian GDP grew 2.5%. “Long-term, licensing is still recovering from the great recession of 2008. Although nothing dramatic, 2014 was another step in that direction,” according to one respondent. “The generally good economy and lower gas prices… . . . read more