By Allison Watkinson TLL Reporter Savile Row London has appointed The Brand Liaison to expand its North American licensing program into additional product categories. Founded in 1938, Savile Row London is a ready-to-wear apparel brand that is designed and manufactured by the Savile Row Company. The Brand Liaison is a US-based agency that provides licensors and … [Read more...] about London’s Savile Row Company Expanding Through Partnership With Brand Liaison
top licensing agencies
Must Read: Licensing Haus Launching Licensing Campaign For Heathcliff’s 50th Anniversary
By Gary Symons TLL Editor in Chief The tough but lovable street cat Heathcliff is back, with a new licensing program marking the popular character’s 50th anniversary. The TLL Top 20 licensing agency Licensing Haus is taking the helm for the new program, which is coming off of two successful launches from streetwear fashion studios The Hundreds and Sleepy Peach. But … [Read more...] about Must Read: Licensing Haus Launching Licensing Campaign For Heathcliff’s 50th Anniversary
New Licensing Agency Renaissance Signs Up Multiple Clients
By Allison Watkinson TLL Reporter The recently-launched Renaissance Licensing agency has officially announced its initial roster of clients. The agency's initial client roster includes global licensing representation for the estates of late film stars Steve McQueen and Charlie Chaplin, as well as for the retro file-sharing brand LimeWire. “My family and I are thrilled … [Read more...] about New Licensing Agency Renaissance Signs Up Multiple Clients
IMG a Good Fit As New Licensing Agency For Tetris
By Allison Watkinson TLL Reporter The Tetris Company has appointed IMG as its international licensing representative for merchandise ahead of the Tetris gaming brand's fortieth anniversary this year. The amended agreement extends The Tetris Company and IMG's existing licensing partnership in Asia and Brazil to include additional regions across North America and … [Read more...] about IMG a Good Fit As New Licensing Agency For Tetris
The Licensing Letter Releases First Global Guide to Licensing Agencies
TLL Staff The Licensing Letter is pleased to announce we have released our first-ever guide to licensing agencies, available now at no charge at THIS LINK. If your plans for 2024 include expanding into a new territory or licensing category, TLL has your back, with a guide that features profiles and contacts for licensing agencies of all sizes, in all regions, and … [Read more...] about The Licensing Letter Releases First Global Guide to Licensing Agencies
Inside Beanstalk: The Pioneer in Corporate Brand Licensing
By Gary Symons TLL Editor in Chief When the global licensing agency Beanstalk was founded in 1992, not many major corporations were all that interested in the idea of comprehensive brand licensing. Today, however, corporate brands are everywhere, and that’s largely due to the work Beanstalk and a few other companies have done over the past 30 years. Allison Ames has … [Read more...] about Inside Beanstalk: The Pioneer in Corporate Brand Licensing
TLL Offering Free Listings For Licensing Agencies in New Publication
By TLL Staff The Licensing Letter will be publishing an annual Global Guide to Licensing Agencies, and basic listings are being offered at no cost. The Guide is designed to help licensors and licensees identify the most appropriate licensing agency for their needs, and when submitted by the agency, listings will include a contact email, phone number and/or website … [Read more...] about TLL Offering Free Listings For Licensing Agencies in New Publication
Jewel: The Licensing Agency Brings Beautiful Things to the World
Gary Symons TLL Editor in Chief Beauty appears to be the core philosophy behind Jewel Branding, a licensing agency whose primary goal is to bring beautiful things into the world and into our lives. The company was founded by CEO Julie Newman (pictured above), who wanted to create beautifully designed products that appealed to her, reasoning that if she loved it, so would … [Read more...] about Jewel: The Licensing Agency Brings Beautiful Things to the World
TLL Feature: The Royalty Report a Delicious Take on Licensing
By Gary Symons TLL Editor in Chief It might be due to my own history as a broadcast journalist, but I’ve quickly become a fan of a new podcast, The Royalty Report, by licensing exec Peter Cross of Broad Street Licensing Group and marketing guru Trevor Graham. The premise is a bit like The Hot Ones, the popular interview podcast in which celebrities try to form halfway … [Read more...] about TLL Feature: The Royalty Report a Delicious Take on Licensing
Food For Thought: How Brand Central Became a Powerhouse Global Licensing Agency
Don't Miss the Opportunity to Meet With Brand Central at Licensing Expo By Gary Symons TLL Editor in Chief When the licensing industry returned to in-person trade shows in 2022, I was interested to see which brands and which agencies attracted the largest crowds around their Licensing Expo booths. And, frankly, I was not that surprised to see the biggest lineup was at … [Read more...] about Food For Thought: How Brand Central Became a Powerhouse Global Licensing Agency