By Allison Watkinson TLL Reporter Brentwood Licensing has announced an exclusive agency partnership to represent all of Wham-O’s brands across North America and Mexico. Wham-O is a North American toy company that has been in operation for over 75 years. The company offers a wide range of popular toys, games and outdoor recreation products through its extensive … [Read more...] about Brentwood Licensing Named Licensing Agent for Wham-O
toys and games
Wilder and Hasbro Partner for Interactive NERF Gaming Toys
By Allison Watkinson TLL Reporter Wilder and Hasbro have developed a new collaborative collection of NERF branded toys and accessories that combine immersive gaming with real-world play. Scheduled to launch in July 2025, the NERF Battle Play Experience collection offers a selection of themed targets and accessories. The new licensed products will introduce … [Read more...] about Wilder and Hasbro Partner for Interactive NERF Gaming Toys
Hasbro and Disney Extend Partnership for Star Wars and Marvel
By Allison Watkinson TLL Reporter Hasbro and Disney Consumer Products have signed a multi-year agreement that extends their existing licensing partnership for Star Wars and Marvel products. Under the extended agreement, Hasbro will continue to develop and manufacture toys, games and collectibles that are based on the two entertainment brands. "We look forward to … [Read more...] about Hasbro and Disney Extend Partnership for Star Wars and Marvel
Mattel and WWE Renew Global Licensing Partnership
By Allison Watkinson TLL Reporter Mattel and WWE have signed a multi-year extension to their long-standing global agreement for licensed toys and roleplay items. The multi-year agreement marks a continuation of Mattel's role as a major producer of licensed toys, games and costumes inspired by WWE athletes and branding. Launched in 2010, the ongoing partnership between the … [Read more...] about Mattel and WWE Renew Global Licensing Partnership
Radio Flyer and Peanuts Introduce Snoopy’s Wagon
By Allison Watkinson TLL Reporter Radio Flyer has partnered with Peanuts Worldwide to introduce a pet-friendly licensed product called Snoopy's Wagon. Designed for both kids and pets, the new Radio Flyer wagon features a Peanuts-inspired aesthetic with a canopy that is modeled after Snoopy's doghouse. The UV-protected canopy includes a zip-down side panel for easy pet … [Read more...] about Radio Flyer and Peanuts Introduce Snoopy’s Wagon
Teddy Mountain Seeks Make-A-Bear Licensees Across MENA
By Allison Watkinson TLL Reporter Teddy Mountain has launched a new business venture that has expanded its Make-A-Bear brand to reach new licensees throughout the MENA region. Titled Teddy Mountain UAE, the new venture is designed to offer Make-A-Bear products to businesses located across the Middle East and North Africa. “The launch of Teddy Mountain UAE is a … [Read more...] about Teddy Mountain Seeks Make-A-Bear Licensees Across MENA
Jazwares Cares Celebrates Squishmallows With Charitable Donation
By Allison Watkinson TLL Reporter Jazwares Cares has donated over 500,000 plush toys as a charitable initiative for the company's third annual Squishmallows Day celebration. Taking place every year on March 7, Squishmallows Day is Jazwares official celebration for the company's popular plush toy and lifestyle brand. The charitable initiative for this year's celebration … [Read more...] about Jazwares Cares Celebrates Squishmallows With Charitable Donation
Spin Master and UP&E Renew Partnership for Gabby’s Dollhouse
By Allison Watkinson TLL Reporter Spin Master is renewing its master toy licensing agreement with UP&E for the preschool entertainment brand, Gabby’s Dollhouse. Created by Traci Paige Johnson and Jennifer Twomey, Gabby's Dollhouse is a mixed media preschool series from Dreamworks Animation. The animated series showcases a fantastical world full of cats that live inside of … [Read more...] about Spin Master and UP&E Renew Partnership for Gabby’s Dollhouse
Crayola Revealed Colorful Array of Products at Toy Fair 2025
By Allison Watkinson TLL Reporter Crayola has revealed details of its upcoming Holiday 2025 product lineup which adds new licensed characters to several long-standing collections. The company plans to introduce a slate of products that feature licensed characters from Bluey, Paw Patrol, Dora, Lilo & Stitch, Sonic the Hedgehog, Stranger Things and more. "This … [Read more...] about Crayola Revealed Colorful Array of Products at Toy Fair 2025
Just Play Develops Licensed Games with Hasbro and Sony
By Allison Watkinson TLL Reporter Just Play has launched an expansion into board games and outdoor toys through new licensing partnerships with Hasbro and Sony Pictures TV. The initial product launch will include a slate of reimagined games inspired by popular licensed brands from Hasbro and Sony Pictures Television. "Expanding into the games category creates many new … [Read more...] about Just Play Develops Licensed Games with Hasbro and Sony