By Allison Watkinson TLL Reporter The LEGO Group and Hasbro have announced a new collaborative LEGO Icons build set based on Soundwave from the Transformers franchise. Designed for adult fans, the Soundwave model set offers a detailed build experience that includes 1,505 pieces, swappable modes, weapon accessories, a display plaque and more. Designed with posable … [Read more...] about LEGO and Hasbro Build New Transformers Set for Decepticon Fans
toys and games
Mattel Adds Barbie with Type 1 Diabetes to its Fashionitas Line-Up
By Allison Watkinson TLL Reporter Mattel has partnered with Breakthrough T1D to introduce the first Barbie with Type 1 diabetes (T1D) to the brand's Fashionistas line-up. To ensure the doll accurately represents the community, Barbie worked closely with the Breakthrough T1D non-profit organization to develop a custom doll design that reflects the Type 1 diabetes … [Read more...] about Mattel Adds Barbie with Type 1 Diabetes to its Fashionitas Line-Up
Spin Master and Nickelodeon Explore Dora’s 25th Anniversary with Toys
By Allison Watkinson TLL Reporter Spin Master and Paramount Consumer Products are launching a collection of licensed Dora toys for the brand's 25th anniversary. Created in collaboration with Nickelodeon Animation, the licensed Dora collection features a range of interactive playsets, musical toys and character-themed dolls. Featuring several Spanish vocabulary and … [Read more...] about Spin Master and Nickelodeon Explore Dora’s 25th Anniversary with Toys
Beyblade X Lets it Rip with World Championship Events
By Allison Watkinson TLL Reporter ADK Emotions NY and T-Licensing have partnered with Hasbro to launch an official BeyBlade X World Championship event. Starting in June, the BeyBlade X World Championship will launch in multiple countries across the globe. At each regional tournament, participants between the ages 8 to 12 will use tops from Hasbro’s BeyBlade X toy … [Read more...] about Beyblade X Lets it Rip with World Championship Events
Brentwood Licensing Named Licensing Agent for Wham-O
By Allison Watkinson TLL Reporter Brentwood Licensing has announced an exclusive agency partnership to represent all of Wham-O’s brands across North America and Mexico. Wham-O is a North American toy company that has been in operation for over 75 years. The company offers a wide range of popular toys, games and outdoor recreation products through its extensive … [Read more...] about Brentwood Licensing Named Licensing Agent for Wham-O
Wilder and Hasbro Partner for Interactive NERF Gaming Toys
By Allison Watkinson TLL Reporter Wilder and Hasbro have developed a new collaborative collection of NERF branded toys and accessories that combine immersive gaming with real-world play. Scheduled to launch in July 2025, the NERF Battle Play Experience collection offers a selection of themed targets and accessories. The new licensed products will introduce … [Read more...] about Wilder and Hasbro Partner for Interactive NERF Gaming Toys
Hasbro and Disney Extend Partnership for Star Wars and Marvel
By Allison Watkinson TLL Reporter Hasbro and Disney Consumer Products have signed a multi-year agreement that extends their existing licensing partnership for Star Wars and Marvel products. Under the extended agreement, Hasbro will continue to develop and manufacture toys, games and collectibles that are based on the two entertainment brands. "We look forward to … [Read more...] about Hasbro and Disney Extend Partnership for Star Wars and Marvel
Mattel and WWE Renew Global Licensing Partnership
By Allison Watkinson TLL Reporter Mattel and WWE have signed a multi-year extension to their long-standing global agreement for licensed toys and roleplay items. The multi-year agreement marks a continuation of Mattel's role as a major producer of licensed toys, games and costumes inspired by WWE athletes and branding. Launched in 2010, the ongoing partnership between the … [Read more...] about Mattel and WWE Renew Global Licensing Partnership
Radio Flyer and Peanuts Introduce Snoopy’s Wagon
By Allison Watkinson TLL Reporter Radio Flyer has partnered with Peanuts Worldwide to introduce a pet-friendly licensed product called Snoopy's Wagon. Designed for both kids and pets, the new Radio Flyer wagon features a Peanuts-inspired aesthetic with a canopy that is modeled after Snoopy's doghouse. The UV-protected canopy includes a zip-down side panel for easy pet … [Read more...] about Radio Flyer and Peanuts Introduce Snoopy’s Wagon
Teddy Mountain Seeks Make-A-Bear Licensees Across MENA
By Allison Watkinson TLL Reporter Teddy Mountain has launched a new business venture that has expanded its Make-A-Bear brand to reach new licensees throughout the MENA region. Titled Teddy Mountain UAE, the new venture is designed to offer Make-A-Bear products to businesses located across the Middle East and North Africa. “The launch of Teddy Mountain UAE is a … [Read more...] about Teddy Mountain Seeks Make-A-Bear Licensees Across MENA