The Licensing Letter

Trading Card licensing

Pokémon Expansions and Collections for May 2024

By Allison Watkinson TLL Reporter and TLL Staff The Pokémon Company International has announced several new expansions to its plush, fashion, outdoor, trading card game (TCG) and ecommerce offerings during May 2024. The brands' recent consumer product expansions include the international launch of the Pokémon Soda Pop Plush collection and the debut of a new fashion and outdoor … [Read more...] about Pokémon Expansions and Collections for May 2024

Beekeeper Gets His Own Topps Trading Card After Saving MLB Game

By Gary Symons TLL Editor in Chief It's been an un-bee-lievable week for Matt Hilton, who just got his own trading card deal with Topps after saving the day at an MLB game in Arizona's Chase Field. The intrepid beekeeper was called in after a swarm of bees settled in behind home plate, delaying the game between the Arizona Diamondbacks and the LA Dodgers. Hilton arrived … [Read more...] about Beekeeper Gets His Own Topps Trading Card After Saving MLB Game

Panini Signs Caitlin Clark as Its First Exclusive Female Athlete Partner

By Allison Watkinson TLL Reporter Panini America has announced an historic partnership for trading cards and autographed memorabilia with University of Iowa basketball star Caitlin Clark. The agreement makes Clark the first female athlete to be signed to an exclusive partnership with Panini, a giant in the sports and entertainment collectibles sector. The reason is … [Read more...] about Panini Signs Caitlin Clark as Its First Exclusive Female Athlete Partner

Sports Licensing: Fanatics Gets In The Ring With WWE

Sports collectible giant Fanatics has entered into a long-term, multi-channel licensing deal with WWE. The deal will provide the world's premier wrestling federation with a wide variety of opportunities across all of Fanatics' platforms. WWE entered into the deal to create more opportunities for its fans to express their passion for the WWE and its colorful cast of wrestling … [Read more...] about Sports Licensing: Fanatics Gets In The Ring With WWE

Collectibles: The Story Behind Fanatics Acquisition of Topps Trading Cards

By Gary Symons TLL Editor in Chief If you can't beat 'em, join 'em. The venerable Topps trading card business has agreed to an acquisition offer from Fanatics ... the same company that yanked its license with Major League Baseball in August last year. It's a move that The Licensing Letter predicted at the time, as well as the very real possibility that Fanatics will also make a … [Read more...] about Collectibles: The Story Behind Fanatics Acquisition of Topps Trading Cards

Collectibles: Panini Scores With Extension of Premier League Contract

The Premier League announced it has granted a multiyear collectibles licensing extension to its partner Panini. The Premier League is, as the name suggests, the top level for football (aka soccer) in the United Kingdom, and serves a rabid fanbase in the nation where football was first developed and popularized. “We are proud to be awarded the most prestigious license in the UK, … [Read more...] about Collectibles: Panini Scores With Extension of Premier League Contract