The Licensing Letter

Transformers: Rise of the Beasts

Designer Bobby Abley Releases Beastly Transformers Collection

By Allison Watkinson TLL Reporter Hasbro has partnered with pop-culture fashion designer Bobby Abley for a licensed apparel collection based on Transformers: Rise Of The Beasts. Transformers' is a Hasbro-owned entertainment franchise that includes a wide range of movies, TV shows, comic books, toys, and digital media. The Transformers x Bobby Abley capsule collection … [Read more...] about Designer Bobby Abley Releases Beastly Transformers Collection

Hasbro Celebrates Centennial At San Diego Comic-Con

By Allison Watkinson TLL Reporter Hasbro is returning to San Diego Comic-Con International with a lineup of branded activities for the company's 100th anniversary celebration. The branded activations will take place over multiple days and include convention exclusive product offers, brand-focused panel discussions, giveaways, signing opportunities, demonstrations, photo … [Read more...] about Hasbro Celebrates Centennial At San Diego Comic-Con

Kross Studio and Hasbro Announce Transformers: Rise of the Beasts Timepiece Set

By Allison WatkinsonTLL ReporterHasbro Inc. and Kross Studio have revealed a limited-edition Transformers: Rise of the Beasts watch set as part of their new licensing partnership.“The Transformers franchise has delivered action-packed entertainment on the big screen for over 15 years, and every new adventure deserves a special moment,” said Hasbro SVP, Tom Warner. “To celebrate … [Read more...] about Kross Studio and Hasbro Announce Transformers: Rise of the Beasts Timepiece Set

Hasbro and Amazon Stage Transformers Fan Event in Brooklyn

By Allison Watkinson TLL Reporter Hasbro has partnered with Amazon for a special fan event to promote the upcoming theatrical release of Transformers: Rise of the Beasts. The Transformers: Battle in Brooklyn fan event will feature an Amazon-exclusive product showcase, a Transformers-themed street mural, online activations, food trucks, and more. "We are thrilled to … [Read more...] about Hasbro and Amazon Stage Transformers Fan Event in Brooklyn