By Allison Watkinson
Hasbro has partnered with pop-culture fashion designer Bobby Abley for a licensed apparel collection based on Transformers: Rise Of The Beasts.
Transformers’ is a Hasbro-owned entertainment franchise that includes a wide range of movies, TV shows, comic books, toys, and digital media.
The Transformers x Bobby Abley capsule collection will include sportswear, jerseys, pants, shirts and more with prints and graphic art based on licensed characters and imagery from the Transformers’ franchise.
“The new Transformers: Rise Of The Beasts film takes audiences on a ‘90s globetrotting adventure filled with spectacle and thrill,” said Hasbro VP, Marianne James. “Bobby Abley’s collection perfectly captures this spirit and celebrates the characters and storylines that have captivated moviegoers around the world for over 15 years.”
The full Transformers apparel range will be released on Bobby Abley’s official website in the coming weeks.
A limited-edition Transformers Pride tee was launched ahead of the full collection for London Pride 2023 in July.