The Licensing Letter

Ubisoft

Ubisoft Extends Partnership With Fabacus As Part Of Assassin’s Creed 15th Anniversary

By Allison WatkinsonTLL Reporter Following a partnership for the Assassin’s Creed Valhalla brand earlier this year, Ubisoft and Fabacus are joining forces for Assassin’s Creed's 15th anniversary. The agreement between the two companies was brokered by the licensing division of the global entertainment company, IMG. Fabacus is a global software developer that is known … [Read more...] about Ubisoft Extends Partnership With Fabacus As Part Of Assassin’s Creed 15th Anniversary

IMG Signs Agency Agreement With Gaming Giant Ubisoft

IMG continued its hot streak in July, announcing it has been named the exclusive licensing agency for Ubisoft franchises Assassin's Creed and Rainbow Six Siege in Europe and Asia. Just last week, TLL reported IMG had signed a mammoth contract with Lionsgate Studios, currently considered the sixth largest film studio in the world by revenue. Now, IMG VP of Licensing Mickael … [Read more...] about IMG Signs Agency Agreement With Gaming Giant Ubisoft

Aconyte Publishing Novels Inspired by Marvel, Assassin’s Creed

The newly launched Aconyte Books says it's publishing a new series of novels inspired by Marvel's hit tabletop miniatures game Crisis Protocol, and a series based on the Assassin's Creed video game series. Aconyte is the novels division of Asmodee Entertainment, created last year to deliver on the Asmodee slogan: “Great games, amazing stories!”, and to create new … [Read more...] about Aconyte Publishing Novels Inspired by Marvel, Assassin’s Creed

Wildbrain Launches Deal For ‘Assassin’s Creed’ Parkour Courses In Saudi Arabia

A deal brokered by WildBrain CPLG on behalf of Ubisoft will allow Assassin's Creed fans to release their inner Ninja with a blockbuster experiential attraction in Saudi Arabia. Wildbrain, a leading entertainment, sport and brand licensing agency, has secured a deal with Osool Entertainment to develop location-based entertainment (LBE) attractions for the blockbuster video game … [Read more...] about Wildbrain Launches Deal For ‘Assassin’s Creed’ Parkour Courses In Saudi Arabia

Ubisoft Unveils Immortals Fenyx Rising and Latest Assassin’s Creed

Ubisoft is on a tear this week, with two major announcements about the latest in its massively popular - and profitable - Assassin's Creed series, plus an entirely new game, Immortals Fenyx Rising. Assassin's Creed has been a highly successful licensing property since the first game was released in 2007, while the Immortals is being hyped as Ubisoft's next major … [Read more...] about Ubisoft Unveils Immortals Fenyx Rising and Latest Assassin’s Creed

Who’s News: August 2020

Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Contact the Editor at karina@plainlanguagemedia.com to announce the news in our next issue of Who's News. Direct contact information is made available through TLL's Licensing Sourcebook Online (subscription required). Update: Aug. 18, 2020 Foot Locker … [Read more...] about Who’s News: August 2020

M&A: Toys & Entertainment Edition

Ubisoft acquires 1492 Studio, a French video game development house specializing in free-to-play episodic and interactive stories on mobile. eOne buys out the remaining 49% stake in The Mark Gordon Co. that it didn't already own in a deal worth $209 million. As part of the deal, founder Mark Gordon joins eOne as Chief Content Officer. Spin Master acquires plush manufacturer … [Read more...] about M&A: Toys & Entertainment Edition

The Horror: 44% of Upcoming Licensable Video Games Sequels

Karina Masolova, karina@plainlanguagemedia.com We've updated our list of upcoming video games with licensing potential, and it counts 80 titles launching from 2018 and beyond. See the complete list here. Retail sales of licensed merchandise based on video game/interactive/online-based brands reached $607 million in 2016, up 3.5% from the previous year for the … [Read more...] about The Horror: 44% of Upcoming Licensable Video Games Sequels

M&A & New Media

Hasbro launches its first-ever subscription service in April with the Gaming Crate, priced at $49.99 per crate, plus shipping. Each box includes three curated games that are new to the Hasbro Gaming portfolio. The crates fall into two themes: Family, which offers games designed to be played together by kids and adults, and Party, which contains games geared towards adult game … [Read more...] about M&A & New Media