By Allison Watkinson TLL Reporter Spin Master is renewing its master toy licensing agreement with UP&E for the preschool entertainment brand, Gabby’s Dollhouse. Created by Traci Paige Johnson and Jennifer Twomey, Gabby's Dollhouse is a mixed media preschool series from Dreamworks Animation. The animated series showcases a fantastical world full of cats that live inside of … [Read more...] about Spin Master and UP&E Renew Partnership for Gabby’s Dollhouse
Universal Products and Experiences
RAID: Shadow Legends Runs Masters of the Universe Collaboration
By Allison Watkinson TLL Reporter The RAID: Shadow Legends role-playing game is running a limited-edition licensing collaboration with Masters of the Universe. Launched in partnership with Mattel and UP&E, the exclusive collaboration has brought He-Man and Skeletor to the the RAID: Shadow Legends game as new Legendary Champions. Running from November 25, 2024 … [Read more...] about RAID: Shadow Legends Runs Masters of the Universe Collaboration
Spin Master and UP&E Expand How To Train Your Dragon Toy Partnership
By Allison Watkinson TLL Reporter Spin Master and Universal Products & Experiences (UP&E) are renewing and expanding upon their long-standing toy partnership for How to Train Your Dragon. The updated agreement builds on the existing relationship between the two companies with global rights to the toy license for the franchise's upcoming live-action film. "We have … [Read more...] about Spin Master and UP&E Expand How To Train Your Dragon Toy Partnership
Who’s News: Former Disney Exec Tapped to Lead UP&E’s Global Strategy
By Allison Watkinson TLL Reporter Universal Products & Experiences has appointed Rafael 'Rafa' Macias to lead the company's global commercial strategies. Macias' newly created position at UP&E is officially titled EVP and global commercial officer of consumer products. In his new position, he will oversee not only strategy, but also consumer products development, … [Read more...] about Who’s News: Former Disney Exec Tapped to Lead UP&E’s Global Strategy