FREE Report: Licensing in the Metaverse
Don’t miss out on the hottest trend in licensing today—making real money in the virtual world. Read this report to learn how you can capitalize on this trend today!

Upgrade to Premium Membership NOW for Just $147!
Get 3 Months of Full Premium Membership Access
Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts

Planned Feature Films with Licensing Potential

TLL’s ongoing feature highlights 132 upcoming movie properties with potential for licensing. Last updated May 13, 2019…

. . . read more


Who’s News—7/23/2018

The latest hires, promotions, and departures.

Featuring: The New York Times, Spin Master, Lowe’s, MGA Entertainment, Rainbow, DHX Media, and more…

. . . read more


Place-based Strategy Getting DreamWorks Where it Wants to Go

DreamWorks Animation (DWA) must be as happy as, well, an ogre in a swamp with its strategy to exploit Shrek, Hiccup, Oh, Alex and other characters in…

. . . read more


Star Wars Demonstrates Power of Franchises for Licensing, Theaters

As this story was being written and The Licensing Letter’s semi-annual chart of movies with licensing potential compiled, Star Wars: The Force Awakens was breaking advance ticket sales records two months ahead of its Dec. 18 opening. It’s testament to the power of what may be the world’s most recognizable franchise, but also to the power of franchises in general, who maintain their dominance in our latest chart of upcoming movies with licensing potential…

. . . read more


Licensing to Theme Parks Builds Revenue & Brand Exposure

One of the editors of The Licensing Letter was recently at a party on the Universal Studios backlot when some fellow guests began, by their own admission, to “geek out” over the distant spires of The Wizarding World of Harry Potter, which is under construction for a planned opening next year. The attraction…

. . . read more

Toys & Games

Build-A-Bear Lines Up Licensees

Build-A-Bear Workshop’s 400 stores will host a lineup of visiting entertainment/characters licenses well into next year. In residence now, ahead of the July 10 theatrical release of Minions, from Universal Pictures and Illumination Entertainment, are Kevin, Bob
and Stuart. In August…

. . . read more


Will Jurrasic World Hatch Licensing Success?

Few things drive sales of licensed toys, apparel, etc., like a blockbuster movie. And at $208.8 million in North America and $524.1 globally, no film has ever grossed more in its opening weekend than Universal’s Jurassic World. Within days of Jurassic World’s June 12 opening, FX networks picked up the TV rights to the dino-sized hit. Of course, all of this is music to the ears of Jurassic World’s licensees…

. . . read more

Experiential Licensing

Harry Potter Drives Theme Park Profits

Universal Studios has ridden new Harry Potter attractions, like the Wizarding World of Harry Potter which opened in Orlando last sum- mer, to increase its theme park profits 38%. Theme park revenues rose to $735 million in the fourth quarter of 2014, according to Comcast financial reports…

. . . read more