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Smiley Celebrates 50 Years With Pop-up Experience

In celebration of the brand’s 50th anniversary, Smiley has launched an in-store experience with Urban Outfitters in Europe. Smiley says Urban Outfitters launched a Europe wide in-store experience beginning on April 4, as part of… . . . read more

Legal

Legal Tracker: Anti-competition & Trademark Registration Edition

We break down the trademark application issues plaguing Warner Bros. and Olivia Jade; plus, the EU fines Nike and Urban Outfitters is sued by Eris over its gender-neutral mark…


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Experiential

Wrap-Up: Experiential, Promotional & Personalized

The top deals this week, in brief, from King Features, AT&T, HBO, Urban Outfitters, Peeps, Dunkin’ Donuts, Amazon, Scholastic, Global Icons, and more…


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