The Licensing Letter

video game licensing

Dark Horse Publishes Book Based on Art of The Cuphead Show!

By Allison Watkinson TLL Reporter Dark Horse Comics has partnered with King Features Syndicate on the release of The Art of The Cuphead Show! hardcover volume. The Art of The Cuphead Show! will feature descriptions of the development and production of the animated Netflix series from the shows producers, writers, graphic artists, and more. The book will also include newly … [Read more...] about Dark Horse Publishes Book Based on Art of The Cuphead Show!

Electronic Arts and Marvel Sign Landmark Video Game Deal

By Allison Watkinson TLL Reporter Electronic Arts is collaborating with Marvel on a long-term licensing deal to develop character-driven video games for consoles and PC. Each of the games will feature an original story set in the Marvel universe. The first title in development is a single player, action-adventure game based on the Iron Man character. “We have been … [Read more...] about Electronic Arts and Marvel Sign Landmark Video Game Deal

EA and the NHL Partner with the IIHF Women’s League for EA Sports NHL 23

By Allison WatkinsonTLL Reporter Electronic Arts and the NHL have released a new entry to the EA Sports NHL franchise featuring players from the IIHF Women's League. For the first time in the video game franchise's history, IIHF World Women's Championship members, such as Team Canada’s Sarah Nurse, can be included in the same Hockey Ultimate Team as male players. The IIHF … [Read more...] about EA and the NHL Partner with the IIHF Women’s League for EA Sports NHL 23

Angry Birds Get Rolling With Skateboard Deal

By Allison Watkinson TLL Reporter In a deal facilitated by IMG, Rovio Entertainment and Capsule Skateboards are launching a line of licensed Angry Birds skateboards. The licensing division of IMG represents the Angry Birds brand for Rovio Entertainment. The global agency provides independent licensing services such as strategic development, contract negotiation assistance, … [Read more...] about Angry Birds Get Rolling With Skateboard Deal

FIFA 23 To Feature Indigenous Art From Musqueam Indian Band

By Gary Symons TLL Editor in Chief EA Sports just announced a licensing deal with the Musqueam Indian Band in Vancouver for its FIFA 23 video game. It's an announcement that strikes home for me, as I was born and raised in Vancouver, but also spent decades covering indigenous affairs as a reporter in Canada. The Musqueam Indian Band (also known as the Musqueam Nation) is among … [Read more...] about FIFA 23 To Feature Indigenous Art From Musqueam Indian Band

EA’s FIFA 23 to Feature Ted Lasso and AFC Richmond

By Gary Symons TLL Editor in Chief EA SPORTS has scored a major win, signing on the beloved fictional coach Ted Lasso and his team AFC Richmond for FIFA 23. While there are many brilliant collaborations out there, sometimes you run across one that just seems so natural, it's as if it's meant to be. And that's the early reaction to the Ted Lasso x FIFA 23 collaboration; a … [Read more...] about EA’s FIFA 23 to Feature Ted Lasso and AFC Richmond

Layer Licensing Unveils New Plan For Video Game Licensing

By Gary Symons TLL Editor in Chief Layer Licensing is partnering with fintech company Sanlo to help gaming companies finance their licensing deals. It's another big move in Layer's innovative approach to video game licensing, and follows the recent unveiling of its unique IP licensing marketplace. Sanlo is a financial technology company that helps game and app developers … [Read more...] about Layer Licensing Unveils New Plan For Video Game Licensing

Ancient City of Dunhuang Depicted in Clash of Kings

The Chinese video game Clash of Kings has reached a "landmark licensing agreement" with Dunhuang Inspiration; part of the Dunhuang Culture & Tourism Group.  The two-year deal, brokered by art and cultural IP specialist ARTiSTORY, gives Clash of Kings exclusive access to the historic assets, artworks and location-based resources of Dunhuang: a historic city, and UNESCO … [Read more...] about Ancient City of Dunhuang Depicted in Clash of Kings

Video Game Licensing: EA Sports Signs New Partnership With LaLiga

By Gary Symons TLL Editor in Chief Electronic Arts has entered into an expansive, multi-year partnership with LaLiga, the premier league for professional football in Spain. Starting in the 2023/2024 season, the partnership between EA SPORTS FC and LaLiga will include title naming rights for all LaLiga competitions, a complete rebrand of LaLiga with EA SPORTS including all … [Read more...] about Video Game Licensing: EA Sports Signs New Partnership With LaLiga

Video Games: An Interview with Layer Licensing CEO Rachit Moti

By Gary Symons TLL Editor in Chief Video gaming is the second largest form of media entertainment in the world, and the fastest growing. Despite those facts, the sector still lags behind in more traditional licensing vectors like television, books, film and music. According to Deloitte Digital in the chart below, only TV generated more revenue than video games, with $400 … [Read more...] about Video Games: An Interview with Layer Licensing CEO Rachit Moti