The Licensing Letter

Virtual Brand Group

Virtual Brand Group Launches Digital Fashion Line for The Voice

By Allison Watkinson TLL Reporter Virtual Brand Group (VBG) has launched a digital Hype Gear fashion line for The Voice brand on HiberWorld's Ready Player Me avatar creation platform. Ready Player Me is a digital avatar company that offers an embeddable Avatar Creator that metaverse developers can integrate into their apps and games to save time, boost engagement, and … [Read more...] about Virtual Brand Group Launches Digital Fashion Line for The Voice

The Voice Launches Virtual Fashion Line With VBG on Roblox

By Gary Symons TLL Editor in Chief The hit singing competition The Voice has created a new virtual fashion line for metaverse denizens on the Roblox platform. The new line was put together through a partnership between ITV Studios and the Virtual Brand Group, which is a company that creates metaverse experiences for brands. VBG first burst onto the licensing scene in a big … [Read more...] about The Voice Launches Virtual Fashion Line With VBG on Roblox

Forever 21 Launches First Metaverse-Tested Fashion Collection

By Allison WatkinsonTLL ReporterIn partnership with Virtual Brand Group, Forever 21 is launching a real-life fashion collection inspired by items in its Shop City metaverse store on Roblox. The new F21 Metaverse Collection features hoodies, t-shirts, and accessories with elements inspired by the brand’s virtual products featured on the Shop City Roblox e-store. The collection … [Read more...] about Forever 21 Launches First Metaverse-Tested Fashion Collection

ITV’s The Voice Enters Metaverse With Help From VBG

By Gary Symons TLL Editor in Chief ITV Studios has granted exclusive rights in the metaverse for its hit show The Voice to the Virtual Brand Group.  The Voice is currently the world's number one talent show, and has radically changed the way stars are created by masking the competitors' appearance. The show's creators have now decided it's time to take The Voice … [Read more...] about ITV’s The Voice Enters Metaverse With Help From VBG

Virtual Brand Group First Metaverse Company Nominated for Licensing Awards

By Gary Symons TLL Editor in Chief Some history is being made at the Licensing Expo this year, as for the first time, a metaverse licensing company has been nominated for a Licensing International Award. Virtual Brand Group and Forever 21 have been nominated for Best Licensed Product in the category of Digital: Apps, Software, Video Games, NFTs for a licensing … [Read more...] about Virtual Brand Group First Metaverse Company Nominated for Licensing Awards