By Allison Watkinson
Virtual Brand Group (VBG) has launched a digital Hype Gear fashion line for The Voice brand on HiberWorld’s Ready Player Me avatar creation platform.
Ready Player Me is a digital avatar company that offers an embeddable Avatar Creator that metaverse developers can integrate into their apps and games to save time, boost engagement, and unlock additional revenue streams.
The company currently has more than 20,000 metaverse developers in its avatar creation network.
“HiberWorld stands out among apps integrating Ready Player Me as the go-to platform for brands looking to create unique virtual experiences for their customers,” said Ready Player Me CEO Timmu Tõke. ”Fans of The Voice will now have a chance to interact with the brand in a completely new way while their avatars wear the Hype Gear collection pieces.”
Owned by ITV Studios, The Voice is a reality TV singing competition series that airs in over 150 territories around the world.
This licensed Hype Gear collection is intended to support VBG’s global fashion-focused expansion strategy for The Voice franchise.
“With a global reach to over 150 territories, The Voice is a powerhouse with universal appeal and a unique position at the intersection of music and fashion,” said Hiber CMO, Sean Kauppinen. “It is a perfect brand for our community as our users look to identify and associate with brands and entertainment that represent them and reflect their interests in our growing network of 3D worlds.”
The Hype Gear x The Voice avatar clothing line includes a range of digital items such as oversized hoodies, t-shirts and more. The items in the collection feature imagery and iconography from The Voice brand with streetwear-inspired styles and silhouettes.
VBG is also unveiling a new fashion game and dedicated digital shop based on The Voice that will only be available in the HiberWorld metaverse platform.
Virtual Brand Group (VBG) is a brand development company that specializes in metaverse marketing, advertising, communities, games, fashion, and digital products.