The Licensing Letter

VP Racing Fuels

Pacific Swell Secures Multiple Licensees for VP Racing Fuels

By Allison Watkinson TLL Reporter VP Racing Fuels and its exclusive licensing agency Pacific Swell Brands have secured several new licensees for the motorsports brands' merchandising program. VP Racing is a manufacturing company known for creating high-performance fuel for land, water and air-based motorsports vehicles. In addition to its professional racing products, VP … [Read more...] about Pacific Swell Secures Multiple Licensees for VP Racing Fuels

Speed Society Releases Streetwear Collection with VP Racing

By Allison WatkinsonTLL ReporterVP Racing Fuels and Speed Society are releasing a licensed streetwear collection called The Racing Class.The licensing agreement between the two company's was brokered by Pacific Swell Brands, the exclusive licensing agent of VP Racing. Pacific Swell is a boutique licensing agency that is known for extending brands into new consumer product … [Read more...] about Speed Society Releases Streetwear Collection with VP Racing

Automotive Licensing: VP Racing Revs Up European Licensing Program With Kustom Yard

VP Racing Fuels added some horsepower to its licensing efforts in Europe, signing a deal with apparel company Kustom Yard. VP Racing Fuels is a global leader in performance fuels, lubricants, and additives, and has successfully licensed its brand in several lifestyle categories. Its Mad Scientist brand (seen in photo at top) has become a well-known image for those who feel the … [Read more...] about Automotive Licensing: VP Racing Revs Up European Licensing Program With Kustom Yard