The Licensing Letter

Walmart

Take a Bite Out of Summer with Rugged Shark Week Clogs

By Gary Symons TLL Editor in Chief Rugged Shark and Discovery's Shark Week are teaming up for the second year in a row, as themed unisex clogs hit the shelves this week in Walmart stores across the US. Rugged Shark is a leading outdoor lifestyle brand, and their licensed Shark Week clogs were a big hit last year, prompting Warner Bros. Discovery Global Consumer Products … [Read more...] about Take a Bite Out of Summer with Rugged Shark Week Clogs

Beautiful by Drew Barrymore Names Earthbound as Brand Representative

By Allison Watkinson TLL Reporter Earthbound has been selected as the exclusive licensing agency for the Beautiful by Drew Barrymore kitchenware brand. Beautiful by Drew Barrymore was co-created by Made by Gather CEO, Shae Hong and Barrymore Brands founder and actress Drew Barrymore in 2021. The Beautiful brand offers a wide range of high-performance kitchen appliances, cooking … [Read more...] about Beautiful by Drew Barrymore Names Earthbound as Brand Representative

Travis Kelce Scores With Frozen BBQ Meal Entrees at Walmart

By Gary Symons TLL Editor in Chief Kansas City Chief's star tight end Travis Kelce—aka Taylor Swift's boyfriend—has a new line of frozen BBQ dinners at Walmart. Kelce is said to love Kansas City barbecue almost as much as certain pop stars, as it's rumored he can often be found at Joe’s Kansas City Bar-B-Que enjoying the burnt ends or meat-packed Z-Man … [Read more...] about Travis Kelce Scores With Frozen BBQ Meal Entrees at Walmart

Fashion Angels, Me & The Bees Launch Lemonade Stand Starter Kit

By Gary Symons TLL Editor in Chief Walmart is offering a Lemonade Stand Starter Kit to allow kids to follow in the footsteps of lemonade entrepreneur Mikhaila Ulmer. Ulmer is a legendary young enterpreneur who started a lemonade stand in her front yard in Austin, Texas in 2009, when she was only four years old. She has since grown the business to a national brand with … [Read more...] about Fashion Angels, Me & The Bees Launch Lemonade Stand Starter Kit

Justice Brings Grinch Apparel Collection to Walmart for the Holidays

By Allison Watkinson TLL Reporter Dr. Seuss Enterprises has partnered with the Justice apparel brand for a licensed holiday fashion collection inspired by The Grinch. Justice is a tween fashion brand that offers a wide range of clothing, accessories, personal care and home décor products that are intended for six to twelve-year-old girls. Since its acquisition by … [Read more...] about Justice Brings Grinch Apparel Collection to Walmart for the Holidays

Walmart Releases Its Influential Top Toys List For 2023

By Gary Symons TLL Editor in Chief The world's largest retail chain, Walmart, has unveiled 55 products on its highly anticipated Top Toys List for 2023. It's a great list for parents and anyone else shopping for kids (or kidults for that matter), but it's also an important list for licensing professionals looking for intel on what will be the hot toy properties for the … [Read more...] about Walmart Releases Its Influential Top Toys List For 2023

NECA & Walmart Launch Digital Collectibles Platform

AutoT Portal to Launch With Exclusively Licensed Lithographs by Artist Bob Ross By Gary Symons TLL Editor in Chief Walmart has taken a bold step into the world of digital collectibles, partnering with NECA to launch a new platform called AutoT. The National Entertainment Collectibles Association and Walmart have already created what they say is a "first of its kind … [Read more...] about NECA & Walmart Launch Digital Collectibles Platform

Walmart Releases Top Toy List for Xmas 2022

By Gary Symons TLL Editor in Chief Walmart has given wannabe licensees a cheat sheet for Christmas, listing its choice for the top 55 toys for 2022. Walmart's 2022 Top Toy List is released every year to help families making decisions on their Christmas shopping, but it's also a great tool for licensees looking for their next big deal. This year's Top Toy List highlights 55 … [Read more...] about Walmart Releases Top Toy List for Xmas 2022

Ariella Maizner Partners With IMG To Develop Theme Brand

By Allison Watkinson TLL Reporter Fashion designer Ariella Maizner has partnered with IMG to expand her popular THEME brand into new products and categories. IMG will accomplish this brand expansion through selective licensing partnerships and retail collaborations. The multi-year agreement will see IMG work with Ariella to extend the THEME brand with partnerships in … [Read more...] about Ariella Maizner Partners With IMG To Develop Theme Brand

Ninja Life Hacks Launches Emotional Learning Products at Walmart for Mental Health Month

Ninja Life Hacks has announced the launch of licensed learning products at Walmart featuring their superhero characters such as Positive Ninja and Angry Ninja. Walmart will promote the products as its focus May, National Mental Health Awareness Month. The company will also support the effort with free downloadable print resources. Ninja Life Hacks is a breakout children’s … [Read more...] about Ninja Life Hacks Launches Emotional Learning Products at Walmart for Mental Health Month