The Licensing Letter

Warner Bros.

Dynamite Entertainment Unveils Licensed Comics with Warner Bros. Discovery

By Allison Watkinson TLL Reporter Dynamite Entertainment recently announced a slate of five officially licensed comic series based on entertainment franchises from Warner Bros. Discovery Global Consumer Products. The new licensed adaptations from Dynamite Entertainment will include official comic book series for The Herculoids, Thundarr the Barbarian, Dynomutt & Blue … [Read more...] about Dynamite Entertainment Unveils Licensed Comics with Warner Bros. Discovery

Keebler Launches Limited-Edition Beetlejuice Beetlejuice Cookie

By Allison Watkinson TLL Reporter Keebler has partnered with Warner Bros. Discovery for a licensed cookie product and online promotion inspired by the upcoming film, Beetlejuice Beetlejuice. Designed as a sequel to the original Beetlejuice film that hit theaters in 1988, Beetlejuice Beetlejuice follows three generations of the Deetz family as they return to their home in Winter … [Read more...] about Keebler Launches Limited-Edition Beetlejuice Beetlejuice Cookie

Warner Bros. Is Recreating the Ready Player One Metaverse, In The Metaverse

Fiction Becomes Reality, as Warner Licenses Readyverse Studios to Create a Real Version of the Metaverse as Depicted in the Novel and Film Ready Player One By Allison Watkinson TLL Reporter Futureverse has launched a new web3 initiative called Readyverse Studios to bring Ernest Cline's Ready Player One sci-fi franchise to the metaverse. Readyverse Studios was created by … [Read more...] about Warner Bros. Is Recreating the Ready Player One Metaverse, In The Metaverse

IHOP’s Perfectly Purple Menu Inspired by Wonka Movie

By Allison Watkinson TLL Reporter IHOP has launched a limited-edition menu as part of a promotional licensing partnership for Warner Bros. Pictures’ new feature film, Wonka. IHOP (aka the International House of Pancakes) is a global restaurant chain that offers food and beverage items based on American cuisine. While IHOP is best known for its extensive menu of breakfast and … [Read more...] about IHOP’s Perfectly Purple Menu Inspired by Wonka Movie

Punchbowl Lands Major Licensing Partnership with Warner Bros. Discovery

By Allison Watkinson TLL Reporter Punchbowl has partnered with Warner Bros Discovery for a digital invitation collection based on licensed DC Super Heroes, FRIENDS, and Harry Potter characters. The design of the co-branded invitations are intended to match the appearance and visual texture of traditional paper letters, envelope liners, postage stamps and greetings. A subsidiary … [Read more...] about Punchbowl Lands Major Licensing Partnership with Warner Bros. Discovery

Krispy Kreme Gets Kreepy With Scooby Doo Donuts for Halloween

By Allison WatkinsonTLL ReporterKrispy Kreme and Warner Bros DGCP are celebrating Halloween with limited-edition licensed doughnut packs based on the Scooby-Doo franchise.“We’ve asked Scooby-Doo and his friends to solve The Case of the Disappearing Doughnuts because it seems like whenever we put out a dozen Krispy Kreme doughnuts, they vanish almost immediately,” said Krispy … [Read more...] about Krispy Kreme Gets Kreepy With Scooby Doo Donuts for Halloween

Experiential Licensing: Bugs Bunny at the Symphony Tours Mexico for Warner Bros. 100th Anniversary

By Allison WatkinsonTLL ReporterThe licensed Warner Bros. Discovery Bugs Bunny at the Symphony musical production is returning to Mexico with a four-city tour this fall.The licensed concert is scheduled to play in Puebla on Oct. 22, in Mexico City on Nov. 5, in Monterrey on Nov. 12, and in Guadalajara on Nov. 25.Created by George Daugherty and David Ka Lik Wong, Bugs Bunny at … [Read more...] about Experiential Licensing: Bugs Bunny at the Symphony Tours Mexico for Warner Bros. 100th Anniversary

Licensing Colossus Barbie Surpasses $1 Billion at Box Office

Barbie Franchise Announces New Licensed Products, Including 'Weird Barbie' By Gary Symons TLL Editor in Chief The Barbie Movie hit a new milestone, surpassing $1 billion at the global box office, spawning a new wave of licensed Barbie merch. The unstoppable film that has shocked the movie-going world broke the $1 billion in just over two weeks since its July release, … [Read more...] about Licensing Colossus Barbie Surpasses $1 Billion at Box Office

Concept One Releasing Magical Harry Potter Backpacks

TLL Staff Concept One Accessories will be releasing a line of backpacks, perfect for carrying your wand and other school supplies, for LA retailer Fred Segal. The new line of backpacks are being produced in partnership with Warner Bros. Discovery Global Consumer Products for release on Aug. 15,  2023. The line features a range of cross body and mini backpacks designed to give … [Read more...] about Concept One Releasing Magical Harry Potter Backpacks

Warner Bros. and Kids Preferred Launch DC Universe and Harry Potter Baby Products

By Allison WatkinsonTLL ReporterKids Preferred has partnered with Warner Bros. DGCP on a licensed baby and toddler collection featuring the DC Universe and Harry Potter brands. Kids Preferred is a childrens' product manufacturing company that focuses on making affordable collections for the infant and toddler demographic. “Warner Bros. Discovery and its rich portfolio of IP and … [Read more...] about Warner Bros. and Kids Preferred Launch DC Universe and Harry Potter Baby Products