The Licensing Letter

WildBrain CPLG

Penguin Ventures Names WildBrain CPLG as Peter Rabbit’s North American Representative

By Allison Watkinson TLL Reporter Penguin Ventures has appointed WildBrain CPLG as The World of Peter Rabbit's North American licensing representative. Under the terms of the agreement, WildBrain CPLG will manage the rights to the literary franchise's licensing program across merchandise, promotions, digital media and live experiences. Launching ahead of two … [Read more...] about Penguin Ventures Names WildBrain CPLG as Peter Rabbit’s North American Representative

Who’s News: Benjamin Bao Named VP of Wildbrain China

By Allison Watkinson TLL Reporter WildBrain has promoted Benjamin Bao to general manager at WildBrain China to support the company's expansion across the APAC region. "Both China and APAC are rapidly growing and exciting areas of opportunity for us, and we have always taken a bespoke approach to strategy and execution that works hand-in-hand with cultural nuance and … [Read more...] about Who’s News: Benjamin Bao Named VP of Wildbrain China

Wildbrain CPLG and Spin Master Expand Unicorn Academy Agreement

By Allison Watkinson TLL Reporter Spin Master and WildBrain CPLG have expanded their representation partnership for Unicorn Academy and Rubik’s to include the UK and Eire (Ireland). The UK and Eire representation agreement for Unicorn Academy adds to Wildbrain CPLG's existing partnership with Spin Master, which includes numerous regions across Europe, Asia, Africa and … [Read more...] about Wildbrain CPLG and Spin Master Expand Unicorn Academy Agreement

Spin Master Selects WildBrain CPLG to Represent Vida the Vet

By Allison Watkinson TLL Reporter Spin Master has named WildBrain CPLG as the new licensing representative for its Vida the Vet, Rubik’s and Tech Deck brands. Vida the Vet is an animated preschool franchise that follows a young girl named Vida as she helps treat the injuries and illnesses of cute woodland creatures like foxes, tigers and turtles. "Vida the Vet is a fantastic … [Read more...] about Spin Master Selects WildBrain CPLG to Represent Vida the Vet

WildBrain CPLG Restructures Senior Leadership Team

By Allison Watkinson TLL Reporter WildBrain CPLG is restructuring its senior leadership team to focus the licensing agency's management expertise across key global territories, partnerships, finance and operations. The newly restructured senior leadership team includes four promotions and appointments across the company's international operations and licensing business. … [Read more...] about WildBrain CPLG Restructures Senior Leadership Team

Peanuts’ Licensing Program Sees Global Growth

By Allison Watkinson TLL Reporter WildBrain CPLG and Peanuts Worldwide are expanding the licensing program for the Peanuts brand with new cross-category partners in the UK, EMEA and India. “The much-loved Peanuts brand is a firm favourite with licensees in UK, Europe and India," said WildBrain CPLG VP, Meike de Vaere. "Apparel continues to thrive, and we’re also seeing some … [Read more...] about Peanuts’ Licensing Program Sees Global Growth

Heathside Trading Selected for Teletubbies and Strawberry Shortcake Collectables

By Allison Watkinson TLL Reporter Heathside Trading has signed an agreement with WildBrain CPLG to produce a range of toys and collectables for Teletubbies and Strawberry Shortcake. Heathside Trading is a UK-based company that specializes in the manufacturing and wholesale of pop culture-inspired consumer products. ‘’We are very focused on bringing some of the best heritage … [Read more...] about Heathside Trading Selected for Teletubbies and Strawberry Shortcake Collectables

Cat in the Hat Is Now the Cat in Sneakers, In Licensing Deal With Adidas

By Allison Watkinson TLL Reporter WildBrain CPLG has secured new licensees for Dr. Seuss' The Cat in the Hat, to support the animated feature film that will debut in 2026. The expanded licensing program for The Cat in the Hat includes new international partners across a wide range of product categories and retail markets. The new Cat in the Hat's licensing partners include … [Read more...] about Cat in the Hat Is Now the Cat in Sneakers, In Licensing Deal With Adidas

Wildbrain CPLG and MetaPals Announce Digital Teletubbies AI Companions

By Allison Watkinson TLL Reporter  WildBrain CPLG and MetaPals have signed a global licensing partnership to create digital Teletubbies AI companions for the franchise's 27th anniversary. MetaPals is an artificial intelligence and NFT company that primarily creates AI-driven companions through a blockchain-integrated browser extension. Metapals is financially supported by … [Read more...] about Wildbrain CPLG and MetaPals Announce Digital Teletubbies AI Companions