The Licensing Letter

WildBrain CPLG

Aspire Goes Back to School With Expanded Collegiate Slate

By Gary Symons TLL Editor in Chief Wildbrain CPLGis expanding its collegiate brand roster with newly added representation rights for the New York-based institution Columbia University, a leader in research and higher education in the US and around the world. The agreement was developed by ASPIRE, the dedicated Corporate & Lifestyle division of WildBrain CPLG. ASPIRE … [Read more...] about Aspire Goes Back to School With Expanded Collegiate Slate

Wildbrain Deal With MINISO Brings Peanuts Lines to China Market

By Allison Watkinson TLL Reporter MINISO has signed a two-year licensing partnership with Peanuts Worldwide for multiple product collections based on the Peanuts brand. The Peanuts brand is jointly owned by Peanuts Worldwide, WildBrain Ltd, Sony Music Entertainment (Japan) and the family of the original Peanuts creator, Charles M. Schulz. The partnership with MINISO … [Read more...] about Wildbrain Deal With MINISO Brings Peanuts Lines to China Market

Wildbrain and Supercell Partner On World of Clash Licensing Program

By Allison Watkinson TLL ReporterWildBrain CPLG has secured a global partnership with Supercell to create a licensing program for its World of Clash mobile franchise. World of Clash is an online multiplayer strategy game franchise for mobile devices that includes both Clash of Clans and Clash Royale. The terms of the deal allows WildBrain CPLG to represent the international … [Read more...] about Wildbrain and Supercell Partner On World of Clash Licensing Program

Wildbrain CPLG Stirs Up New Partnerships For Moose Toys’ Magic Mixies Franchise

By Allison WatkinsonTLL ReporterWildBrain CPLG has secured its first wave of licensees for Moose Toys’ Magic Mixies brand in the US and Canada. Following the success of the initial Magic Mixies toy range, Moose Toys developed a comprehensive content program which WildBrain CPLG has used to extend the brand's licensing portfolio.The Magic Mixies content program includes a Magic … [Read more...] about Wildbrain CPLG Stirs Up New Partnerships For Moose Toys’ Magic Mixies Franchise

Wildbrain and SEGA Land Some Super Sonic Licensees

By Allison Watkinson TLL Reporter WildBrain CPLG and SEGA have secured multiple global licensing partnerships for the Netflix series Sonic Prime, from the Sonic the Hedgehog franchise. Co-produced by SEGA and WildBrain Ltd., Sonic Prime is a CG-animated series that premiered worldwide in December 2022. Sonic Prime was animated at WildBrain’s Vancouver studio, with … [Read more...] about Wildbrain and SEGA Land Some Super Sonic Licensees

Space Invaders Takes Over a Galaxy of Licensing Deals

By Allison Watkinson TLL Reporter WildBrain CPLG has secured several licensing partnerships for Taito’s Space Invaders arcade brand on behalf of Square Enix Ltd. Space Invaders is an arcade game that was originally manufactured by the Japanese company Taito, which was acquired by Square Enix Holdings Co. Ltd. as a wholly-owned subsidiary in 2006. “The 45th anniversary … [Read more...] about Space Invaders Takes Over a Galaxy of Licensing Deals

Absolut and LiQ Combine for Liquor-Infused Ice Cream

By Allison Watkinson TLL Reporter Wildbrain CPLG's ASPIRE division has secured a licensing deal for The Absolut Company for a Malibu-flavored ice-cream by LiQ. LiQ is a Belgium-based ice-cream company that specializes in creating liquor-infused iced treats. The LiQ x Malibu Ice Pralines product contains ice cream infused with the coconut and white rum flavor of the … [Read more...] about Absolut and LiQ Combine for Liquor-Infused Ice Cream

Peanuts Continues Asia Expansion Through Trade Fair in Seoul

By Allison Watkinson TLL Reporter WildBrain CPLG has announced that the Peanuts character brand will appear at The Seoul Living Design Fair 2023 to showcase licensed lifestyle products. The Seoul Living Design Fair is Korea’s largest interior design & lifestyle exhibition, and the Peanuts brand will be featured at the fair in a themed booth created by Peanuts … [Read more...] about Peanuts Continues Asia Expansion Through Trade Fair in Seoul

WildBrain CPLG To Rep Petronix Defenders in North America

WildBrain CPLG has been granted representation rights for the new superhero adventure series, Petronix Defenders, in the United States and Canada. The brand licensing agency, under its North American office, will build a cross-category consumer product program aimed at kids aged 4-8, which will include categories such as publishing, apparel, and role-play … [Read more...] about WildBrain CPLG To Rep Petronix Defenders in North America

Fashion Licensing: ASPIRE Sews Up Licensing Rights for Lyle & Scott

By Allison Watkinson TLL Reporter The licensing agency ASPIRE has secured multi-territory licensing rights for the popular British heritage brand, Lyle & Scott. ASPIRE is the Corporate & Lifestyle division of the entertainment and brand licensing agency WildBrain CPLG. Its global team of licensing, sales, and retail experts specialize in long-term consumer products … [Read more...] about Fashion Licensing: ASPIRE Sews Up Licensing Rights for Lyle & Scott