The Licensing Letter

Wizards of the Coast

LEGO Unleashes Fan-Designed Dungeons & Dragons Set

By Gary Symons TLL Editor in Chief The LEGO Group has unveiled a new set based on Dungeons & Dragons and designed by a super fan. The set came about through the company's LEGO Ideas program, which challenges its fans to design a set that is then custom made by the LEGO team. The project was conceived to mark the 50th anniversary of the legendary role-playing game that … [Read more...] about LEGO Unleashes Fan-Designed Dungeons & Dragons Set

Teddy Fresh Unveils Exclusive Collaboration with Magic The Gathering

By Allison Watkinson TLL Reporter The Teddy Fresh fashion brand has announced a new licensing collaboration with the fantasy gaming franchise Magic: The Gathering.Magic The Gathering is a long-standing fantasy entertainment franchise that provides multi-media content through tabletop trading card games, licensed consumer goods, digital games, novels, comic books, and more.The … [Read more...] about Teddy Fresh Unveils Exclusive Collaboration with Magic The Gathering

Character Licensing: Wizards of the Coast and Marvel Form a “Magic” Partnership

By Gary Symons TLL Editor in Chief Hasbro and Marvel have come together to put some magic in the hands of fans through a new Magic: The Gathering card set. It's big news for Marvel fans who are also players of the immensely popular roleplaying game, although those players will have to wait until 2025. Marvel and Hasbro announced this week they are expanding their … [Read more...] about Character Licensing: Wizards of the Coast and Marvel Form a “Magic” Partnership

Toy Industry Shocker: Hasbro to Lay Off 1,000 Employees

By Gary Symons TLL Editor in Chief US toy and entertainment company Hasbro announced Jan. 26 that it would be restructuring, laying off 15% of its workforce. The news rocked Wall Street analysts, as Hasbro shares dropped sharply in overnight trading after the late day announcement Thursday, and continued its fall on Friday. Hasbro primarily blamed the decline in … [Read more...] about Toy Industry Shocker: Hasbro to Lay Off 1,000 Employees

Dungeons & Dragons Faces Fan Backlash Over Leaked Licensing Agreement

By Gary Symons  TLL Editor in Chief Hasbro’s hugely successful Wizards of the Coast faced a fan revolt this week over its new licensing rules.  At one point, as Games Radar reported, so many fans cancelled their subscriptions to the online hub D&D Beyond that it apparently caused the site to crash.  So, what touched off this fury among the Dungeons & Dragons … [Read more...] about Dungeons & Dragons Faces Fan Backlash Over Leaked Licensing Agreement

Who’s News: Hasbro Hires Dan Rawson as Wizards of the Coast Executive

By Allison WatkinsonTLL ReporterHasbro, Inc. has appointed Dan Rawson as Senior Vice President of Dungeons & Dragons for Wizards of the Coast in a newly created role.A division of Hasbro, Wizards of the Coast specializes in publishing popular role-playing games, collectible card games, video games, and more.Formerly the COO of Microsoft Dynamics 365, Mr. Rawson brings … [Read more...] about Who’s News: Hasbro Hires Dan Rawson as Wizards of the Coast Executive

Hasbro Hits Home Run For Q2 Revenue

The global play and entertainment conglomerate Hasbro, Inc. smashed its revenue targets for Q2, sending the company's stock soaring. "Hasbro delivered an excellent second quarter, with revenues up 54% versus the second quarter of last year and 9% versus pro forma second quarter 2019," said Brian Goldner, Hasbro’s chairman and CEO. This is the second reporting period since … [Read more...] about Hasbro Hits Home Run For Q2 Revenue

Wizards Of The Coast Leads Hasbro Revenue Segments

By Gary Symons TLL Editor in Chief A lot of people still think of Hasbro primarily as a toy company, but the firm's financial results tell a different story. As of Hasbro's Q1 financial results, Hasbro is now a broader entertainment and play company, with a strong accent on gaming through its Wizards of the Coast and Digital Gaming segment, which generated 75 per cent of … [Read more...] about Wizards Of The Coast Leads Hasbro Revenue Segments