By Gary Symons TLL Editor in Chief Just a few short years ago, most experts in the sports industry would say with confidence that men’s sports would always be more popular than women’s sports, and that the primary audience for sports is made up of men. But since 2019 in particular, it’s the women who are putting the big points on the board for growth, in terms of overall … [Read more...] about Special Report: The Growing Opportunity for Licensing in Women’s Sports
WNBA
EDO Study Shows Brand Value of Women’s Sports Increasing Rapidly
By Gary Symons TLL Editor in Chief A new report from advertising research organization EDO shows the brand value of women's sports is increasing by double digits annually. The study focuses on advertising, but it carries an important message on the rapidly growing value of women's sports, particularly for female consumers. EDO is a company that developed new and … [Read more...] about EDO Study Shows Brand Value of Women’s Sports Increasing Rapidly
Panini Signs Caitlin Clark as Its First Exclusive Female Athlete Partner
By Allison Watkinson TLL Reporter Panini America has announced an historic partnership for trading cards and autographed memorabilia with University of Iowa basketball star Caitlin Clark. The agreement makes Clark the first female athlete to be signed to an exclusive partnership with Panini, a giant in the sports and entertainment collectibles sector. The reason is … [Read more...] about Panini Signs Caitlin Clark as Its First Exclusive Female Athlete Partner
Who’s News
MHS Licensing has brought on Cathy Anderson as an Account Executive. Licensing veteran Ivan Marco and business partner Conchita Romero have launched a new licensing agency in Spain. Marcrom Licensing's portfolio of brands includes Belen Esteban, Terelu Campos, Boris Izaguirre, Kiko Matamoros, Ylenia, La Liga, Munich, Keith Kimberlin and Kokonuzz. Beanstalk has appointed … [Read more...] about Who’s News