World Rugby and its licensing partner IMG hope to repeat the consumer product success of the pre-COVID Rugby World Cup 2019 in Japan. For that reason, World Rugby has inked a deal with the same retail partner, Legends, for the Rugby World Cup 2023 in France. The partners say World Rugby enjoyed record-smashing sales of official merchandise at the Japan event, making it an … [Read more...] about Sports Licensing: Legends Appointed Retail Partner For Rugby World Cup
World Rugby
IMG and World Rugby Seek Apparel Licensing Partner
World Rugby and its licensing agency IMG are on the hunt to find a global sports apparel suppliers for all World Rugby competitions up to 2024. For the first time, IMG says the chosen supplier will have access to all of the rights and assets for every one of World Rugby's international meets, including the World Cup in 2021 and 2023. The most recent World Cup was held in … [Read more...] about IMG and World Rugby Seek Apparel Licensing Partner