ARTiSTORY has signed global licensing rights with the Benaki Museum in Greece, adding to its growing portfolio of international cultural partners. The Benaki Museum opened its doors in 1931 in Athens and is among the most extensive museums in Europe. Arranged across 10 buildings, it receives more than 450,000 visitors a year to its galleries and exhibitions, performing arts … [Read more...] about ARTiSTORY Enters Partnership with the Benaki Museum
Sesame Workshop Develops 360° Capture of Sesame Street Set with Epic Games
Sesame Workshop has received an Epic MegaGrant from Epic Games, which will be used to support the production of a 360° capture of the set. The $150,000 Epic MegaGrant helps with the creation of a high-definition digital version of the Sesame Street set that captures iconic locations including the 123 Sesame Street brownstone and its front stoop, Oscar’s trash can, Hooper’s … [Read more...] about Sesame Workshop Develops 360° Capture of Sesame Street Set with Epic Games
Ninja Life Hacks Launches Emotional Learning Products at Walmart for Mental Health Month
Ninja Life Hacks has announced the launch of licensed learning products at Walmart featuring their superhero characters such as Positive Ninja and Angry Ninja. Walmart will promote the products as its focus May, National Mental Health Awareness Month. The company will also support the effort with free downloadable print resources. Ninja Life Hacks is a breakout children’s … [Read more...] about Ninja Life Hacks Launches Emotional Learning Products at Walmart for Mental Health Month
Mattel Promotes Steve Totzke to President and Chief Commercial Officer
Mattel has promoted Steve Totzke to President and Chief Commercial Officer of the Company. The appointment was announced by Mattel Chairman and Chief Executive Officer Ynon Kreiz, to whom Totzke reports. “Steve has played an integral role in creating Mattel’s current momentum, strong results and best-in-class commercial capabilities,” said Kreiz. “With Steve’s oversight, the … [Read more...] about Mattel Promotes Steve Totzke to President and Chief Commercial Officer
San Diego Comic Convention Appoints IMG as its First-Ever Licensing Agency
By Allison Watkinson TLL Reporter The San Diego Comic Convention, organizer of the annual Comic-Con event, has appointed global licensing agent, IMG as its first-ever exclusive licensing representative. With a presence in over 30 countries, IMG is known for managing athletes and fashion icons, owning and operating hundreds of live events annually, and being a leading … [Read more...] about San Diego Comic Convention Appoints IMG as its First-Ever Licensing Agency
Broad Street Fires Up Subway Restaurant’s Licensing Program With Multiple Partnerships
Broad Street Licensing Group has secured multiple new partnerships to expand the reach of the Subway brand into new consumer goods categories. These products aim to create new and innovative ways for fans to engage with the brand across multiple retail channels. Broad Street Licensing Group is an award-winning global restaurant, food and beverage brand licensing agency. … [Read more...] about Broad Street Fires Up Subway Restaurant’s Licensing Program With Multiple Partnerships
Mattel releases MEGA and Matchbox sustainable products
Mattel, Inc. is expanding its sustainable product releases with the debut of environmentally-friendly products from its popular MEGA and Matchbox brands. One of Mattel’s corporate goals is to achieve 100% recycled, recyclable or bio-based plastic materials in all its products and packaging by 2030. In line with this goal, the preschool construction toy brand, MEGA is releasing … [Read more...] about Mattel releases MEGA and Matchbox sustainable products
M&M’s Adventure goes mobile with Tilting Point and Gear Inc.
By Allison Watkinson TLL Reporter Leading free-to-play games publishers Tilting Point and Gear Inc, have announced that the Mars Retail Group's licensed puzzle game M&M’S Adventure is now available on mobile devices. M&M'S Adventure includes more than 1,000 levels, and features multiple types of in-game events. These events include competitive leaderboards and … [Read more...] about M&M’s Adventure goes mobile with Tilting Point and Gear Inc.
NFTs, social media and new retail rules at Licensing U
Topics have been announced for Licensing U, part of Licensing Expo being produced in May by Licensing International. The goal of the program is to provide attendees with information on the licensing industry. Expert-led education topics will include NFTs, TikTok, retail, and more. Passes for Licensing U will become available on April 11 on the online platform. "The licensing … [Read more...] about NFTs, social media and new retail rules at Licensing U
The Week in Licensing Deals
LEGO How do you get to Sesame Street? Easy, just ask Lego. The European construction toy giant is bringing out a Sesame Street-themed set for the first time called Lego Ideas 123 Sesame Street. The new set features iconic characters you’ll remember from your own childhood (yes, it’s been that long) like Big Bird, Elmo and Oscar the Grouch. The set will be up for sale on Nov. … [Read more...] about The Week in Licensing Deals