The Licensing Letter

Gary Symons

Famosa Group to Help Molang Conquer Europe and Latin America

By Allison Watkinson TLL Reporter Millimages has signed a licensing partnership with Famosa Group's PlaybyPlay division for a Molang-inspired plush toy collection in Europe and Latin America. Created by Korean illustrator Hye Ji Yoon, the global rights to Molang were acquired by Millimages in 2015 following a surge in the brand's popularity across digital … [Read more...] about Famosa Group to Help Molang Conquer Europe and Latin America

Hasbro Goes All Out to Celebrate 40 Years of Transformers

By Allison Watkinson TLL Reporter Hasbro has announced plans for an extensive array of products, promotions, experiences and content throughout 2024 for the 40th anniversary of its Transformers franchise. “Beloved since its inception in 1984, Transformers has evolved from an innovative toy line into a powerhouse franchise embraced by millions of fans around the world,” … [Read more...] about Hasbro Goes All Out to Celebrate 40 Years of Transformers

Marvel, Disney, LEGO the Top Brands for Kids in 2024

By Gary Symons TLL Editor in Chief A major survey by The BrandTrends Group has identified the top 10 global brands for children, led by Marvel. BrandTrends Group CEO, Philippe Guinaudeau says the new data charts a course for marketers in the ever-evolving licensing industry, grounded in robust global research. Conducted across 40 countries, with about 70,000 respondents aged … [Read more...] about Marvel, Disney, LEGO the Top Brands for Kids in 2024

Virtual Brand Group Launches Digital Fashion Line for The Voice

By Allison Watkinson TLL Reporter Virtual Brand Group (VBG) has launched a digital Hype Gear fashion line for The Voice brand on HiberWorld's Ready Player Me avatar creation platform. Ready Player Me is a digital avatar company that offers an embeddable Avatar Creator that metaverse developers can integrate into their apps and games to save time, boost engagement, and … [Read more...] about Virtual Brand Group Launches Digital Fashion Line for The Voice

London’s Savile Row Company Expanding Through Partnership With Brand Liaison

By Allison Watkinson TLL Reporter Savile Row London has appointed The Brand Liaison to expand its North American licensing program into additional product categories. Founded in 1938, Savile Row London is a ready-to-wear apparel brand that is designed and manufactured by the Savile Row Company. The Brand Liaison is a US-based agency that provides licensors and … [Read more...] about London’s Savile Row Company Expanding Through Partnership With Brand Liaison

Starwood Brands Facilitates Key Deal Between RCA and Top Tech

By Allison Watkinson TLL Reporter The RCA consumer technology brand has entered a licensing partnership with Top Tech for an audio and mobile accessories collection. RCA is an American tech brand that was initially founded in 1919 as a joint venture by General Electric, AT&T, Westinghouse and United Fruit Company. A global trademark of Established Inc., the RCA brand … [Read more...] about Starwood Brands Facilitates Key Deal Between RCA and Top Tech

Spielwarenmesse Celebrates Successful Toy Fair in Nuremberg

By Gary Symons TLL Editor in Chief Spielwarenmesse is celebrating as the Nuremberg toy fair saw a significant jump in attendees and exhibitors this year. The toy fair at the Nuremberg Exhibition Centre is the largest in the world, and this year took on a greater significance as Toy Fair New York was cancelled, returning next year after a reimagining of the event. In … [Read more...] about Spielwarenmesse Celebrates Successful Toy Fair in Nuremberg

UFC Signs Multi-Year Trading Card Licensing With Fanatics and Topps

By Gary Symons TLL Editor in Chief Mixed martial arts (MMA) giant UFC will again partner with Topps for an exclusive line of collectible trading cards. Topps previously held the license for UFC from 2009 to 2020, and in the intervening years the company was acquired by Fanatics, which quickly became the dominant force in the sector. Now, Topps is stepping back into … [Read more...] about UFC Signs Multi-Year Trading Card Licensing With Fanatics and Topps

Milksha Opens What May Be World’s Highest Bubble Tea Cafe

By Allison Watkinson TLL Reporter The Milksha bubble tea brand has opened a new store that is located in Taipei 101's observation deck in Taiwan. Initially established in 2008, the Milksha beverage brand has expanded to include 450 retail locations across the globe. Milksha's beverages are made by hand using fresh milk, natural flavors and premium ingredients such as … [Read more...] about Milksha Opens What May Be World’s Highest Bubble Tea Cafe