TLL Staff Spielwarenmesse, the world’s leading toy fair, has announced that tickets for its upcoming 73rd event trade show are now on sale. The event, which will take place from 30 January to 3 February 2024 in Nuremberg, is the world's largest toy fair, and is expected to attract a large crowd of international toy sector representatives this year under the motto ‘Feel … [Read more...] about Trade Shows: Get Your Tickets Now For the Spielwarenmesse Toy Fair
True Religion Going to the Dogs With New Pet Apparel Deal
TLL Staff Denim fashion company True Religion is providing some new apparel options for those who truly worship their pets. The LA-based True Religion just signed a new deal with Weisner Products Inc.'s pet division, Paw NYC, to license True Religion-branded products for both dogs and cats. The collection, which includes pet apparel, beds, toys, collars, leashes, … [Read more...] about True Religion Going to the Dogs With New Pet Apparel Deal
Mattel Creates Barbie In The Likeness of Supermodel Claudia Schiffer
TLL Staff Barbie is celebrating the global fashion icon, supermodel, and entrepreneur Claudia Schiffer with a Barbie doll in her likeness, featuring a recreation of her iconic runway moment from the 1994 Fall/Winter Atelier Versace show. The collector's edition Barbie comes complete with a replica of the showstopping cerulean floor-length Versace gown that Schiffer wore at … [Read more...] about Mattel Creates Barbie In The Likeness of Supermodel Claudia Schiffer
Manic Panic and Shalom International Rock Out With Licensed Holiday Collection
By Allison Watkinson TLL Reporter Manic Panic has entered a licensing agreement with Shalom International to create a holiday-themed bath and body collection.The partnership between the two companies was brokered by Manic Panic's exclusive licensing agency, Pacific Swell Brands.“Shalom International has been an incredible licensing partner in every step of the development of … [Read more...] about Manic Panic and Shalom International Rock Out With Licensed Holiday Collection
IMG Launches Spicy New Partnership With Tabasco Hot Sauce
By Allison Watkinson TLL Reporter The McIlhenny Company has appointed IMG as its global licensing agency for its Tabasco hot sauce brand. A subsidiary of Endeavor, IMG is a global company that provides a wide range of services for the sports, entertainment and licensing industries. Its offered services include brand management, event organization, licensing representation, … [Read more...] about IMG Launches Spicy New Partnership With Tabasco Hot Sauce
Branding Flashback: Morton Salt’s Brilliant Collab on Mindbending OK Go Video
By Gary SymonsTLL Editor in ChiefSometimes brands come up with collaborations that are just so memorable people will gladly come back to it years after the partnership is ended. That's the case for me with Morton Salt's amazing collaboration with the innovative rock band and music video producer OK Go. The band is known for their fantastical, tightly choreographed videos, … [Read more...] about Branding Flashback: Morton Salt’s Brilliant Collab on Mindbending OK Go Video
Master Replicas and BBC Relaunch Doctor Who Collectibles For 60th Anniversary
By Allison Watkinson TLL Reporter Master Replicas has signed a licensing agreement with BBC Studios to continue the Doctor Who figurine collection for the franchise's 60th anniversary.The rights for the Doctor Who figurine collection previously belonged to Eaglemoss before the company ceased operations in 2022 due to financial crisis.One of the longest-running Doctor Who … [Read more...] about Master Replicas and BBC Relaunch Doctor Who Collectibles For 60th Anniversary
Weatherbeater and Mr. Brands Sign Licensing Partnership for Home Improvement
By Allison Watkinson TLL Reporter Weatherbeater has signed an agreement that grants Mr. Brands the rights to develop and launch a range of licensed Weatherbeater paints, stains, and sundries.This new licensing collaboration is intended to leverage Weatherbeater’s reputation for durable, long-lasting weather protectant solutions with Mr. Brands' manufacturing and distribution … [Read more...] about Weatherbeater and Mr. Brands Sign Licensing Partnership for Home Improvement
Film Licensing: Here Are All of the Current Marvel Release Dates
By Gary Symons TLL Editor in Chief Between pandemics, economic meltdowns, writer and actor strikes, and the impact of streaming on film licensing, it seems almost impossible to keep track of when the latest Marvel films and series are coming out. Essentially, due to the factors above, Marvel's Multiverse Saga has been pushed back by at least a year, and it's sounding … [Read more...] about Film Licensing: Here Are All of the Current Marvel Release Dates
Aspire Secures New Licensees for Sauber’s Formula 1 Racing Team
By Allison Watkinson TLL Reporter Wildbrain's Aspire division has secured new partners for Sauber Motorsport's Alfa Romeo Formula 1 Team Stake licensing program. The new licensees secured for Alfa Romeo F1 Team Stake include multiple product categories such as apparel, collectibles, posters, figurines and more."The scope of these deals highlights the global surge in popularity … [Read more...] about Aspire Secures New Licensees for Sauber’s Formula 1 Racing Team