By Allison WatkinsonTLL ReporterThe licensed Warner Bros. Discovery Bugs Bunny at the Symphony musical production is returning to Mexico with a four-city tour this fall.The licensed concert is scheduled to play in Puebla on Oct. 22, in Mexico City on Nov. 5, in Monterrey on Nov. 12, and in Guadalajara on Nov. 25.Created by George Daugherty and David Ka Lik Wong, Bugs Bunny at … [Read more...] about Experiential Licensing: Bugs Bunny at the Symphony Tours Mexico for Warner Bros. 100th Anniversary
Who’s News: Hasbro Appoints New Executive Leadership to its Hasbro Entertainment Division
By Allison WatkinsonTLL ReporterHasbro has appointed new members to the executive leadership team of its new Hasbro Entertainment division. The new Hasbro Entertainment division intends to unify Hasbro’s film, TV, animation, and digital media branches as the company increases investment in its priority brands.The division was created following the close of Hasbro’s sale of … [Read more...] about Who’s News: Hasbro Appoints New Executive Leadership to its Hasbro Entertainment Division
Jufu Partners With Ascendent Studios and EA On Music For Immortals of Aveum Game
By Allison WatkinsonTLL ReporterElectronic Arts and Ascendant Studios have teamed up with Jufu on new music for the Immortals of Aveum launch trailer. Jufu (Julian Jeanmarie) is a rapper, musician and social media content creator who initially grew to fame on TikTok before releasing several hit singles and a debut musical album. The Immortals of Aveum launch trailer features … [Read more...] about Jufu Partners With Ascendent Studios and EA On Music For Immortals of Aveum Game
Bioworld’s Dumbgood Brand Launches Nostalgic Sanrio 90s Apparel
By Allison WatkinsonTLL ReporterBioworld's Dumbgood lifestyle brand has released new licensed Sanrio apparel for its Sanrio 90s-themed collection.Sanrio is a Japanese company that specializes in creating, developing and licensing adorable character IPs such as Hello Kitty, Pekkle, Kuromi, Cinnamoroll, Monkichi, and many more. The Sanrio 90's apparel collection features licensed … [Read more...] about Bioworld’s Dumbgood Brand Launches Nostalgic Sanrio 90s Apparel
UFC Teams Up With Celio For Exclusive Fan Apparel Collection
By Allison WatkinsonTLL ReporterUFC has partnered with Celio for an exclusive fan apparel collection to mark UFC’s return to Paris, France.Celio is a French retail company that specializes in men's clothing. “We’re thrilled to collaborate with Celio to offer UFC fans throughout France and the greater EMEA region this new and exclusive fan apparel collection to mark UFC’s return … [Read more...] about UFC Teams Up With Celio For Exclusive Fan Apparel Collection
Starglow Media Debuts With Slate of Premium Licensed Programming
By Allison WatkinsonTLL ReporterThe new family-friendly audio company, Starglow Media has officially debuted with a slate of premium licensed programming. Founded by Jed Baker, Starglow Media specializes in audio content that is exclusively tailored for children and families. The current intended demographic is for children between age three and age twelve. The company's … [Read more...] about Starglow Media Debuts With Slate of Premium Licensed Programming
Who’s News: TrueNorth Welcomes Brandy Young to Advisory Board
By Allison WatkinsonTLL ReporterThe financial technology company TrueNorth has appointed experienced banking executive Brandy Young to its advisory board. TrueNorth specializes in developing and implementing digital solutions for companies in the financial services industry. The company currently operates multiple development centers and strategic offices around the world. "It … [Read more...] about Who’s News: TrueNorth Welcomes Brandy Young to Advisory Board
NatureSweet and Barilla Serve Up Co-Branded Recipe Promotion
By Allison WatkinsonTLL ReporterNatureSweet and Barilla have launched a co-branded digital recipe campaign with the grocery delivery platforms Instacart and Kroger. NatureSweet is an agriculture company that produces and distributes greenhouse-grown fruits and vegetables to supermarket chains in Canada, Mexico, and the U.S. The company is best-known for its snacking tomato … [Read more...] about NatureSweet and Barilla Serve Up Co-Branded Recipe Promotion
Colgate’s BSBF Program Partners With Hip Hop Public Health For Educational Kid’s Music Video
By Allison WatkinsonTLL ReporterColgate's Bright Smiles, Bright Futures program and Hip Hop Public Health have released a new educational music video called Paste Time. Established in 1991, Colgate’s Bright Smiles, Bright Futures program provides oral health educational resources to underserved communities through partnerships with social impact organizations and community … [Read more...] about Colgate’s BSBF Program Partners With Hip Hop Public Health For Educational Kid’s Music Video
Who’s News: Macy’s Names Massimo (Max) Magni As Chief Customer and Digital Officer
By Allison WatkinsonTLL ReporterMacy’s, Inc. has announced the appointment of Massimo (Max) Magni as its new chief customer and digital officer. Founded in 1858, Macy's Inc. is a U.S. department store chain that currently operates an extensive ecommerce business alongside numerous brick-and-mortar retail locations across the country. In his new role at Macy's, Magni will guide … [Read more...] about Who’s News: Macy’s Names Massimo (Max) Magni As Chief Customer and Digital Officer