By Allison Watkinson
The Animaccord entertainment company has announced a second fully branded venue for its Masha and the Bear franchise.
Located in the Dubai Mall, the new Masha and the Bear Play Cafe is a restaurant and family entertainment center that is scheduled to launch during October 2023. The licensed Play Cafe will feature Masha and the Bear themed menu items, branded decor, an indoor narrative-driven play area, guided AR, interactive elements, and more.
Established in 2008, Animaccord is a Russia-based entertainment company that develops, produces and distributes animated brands for audiences across the globe.
Animaccord’s Masha and the Bear IP animated children’s series is loosely based on a story from Russian folklore.
The series can be viewed in more than 150 countries worldwide.