By Allison Watkinson TLL Reporter All American Licensing has been appointed by Relativity Worldwide as its exclusive brand licensing agent for PowerTown Wrestling. PowerTown Wrestling is a recently-launched collectible action figure line that features professional wrestlers from the past eight decades. The brand initially launched in fall of 2022 with the Series 1 … [Read more...] about All American Licensing in Tag Team Match With PowerTown Wrestling
Kidz Bop Partners With Audible to Tell Tour Bus Tales
By Allison Watkinson TLL Reporter KIDZ BOP has partnered with Audible to develop an original audio series called KIDZ BOP Never Stop: The Tour Bus Adventures. KIDZ BOP is a family-friendly music brand that features pop song covers and original music that is sung by children. The KIDZ BOP brand encompasses multiple albums, music videos, licensed consumer products and live … [Read more...] about Kidz Bop Partners With Audible to Tell Tour Bus Tales
Fans Flock to Falcon’s Beyond’s Virtual Theme Park on Roblox
By Allison Watkinson TLL Reporter Falcon’s Beyond says its BEYONDLAND metaverse experience on the Roblox platform has generated significant growth since its initial debut. According to Falcon's Beyond, the BEYONDLAND gaming experience has attracted more than two million visits since its official launch in March 2023. The company has also reported that the games' online … [Read more...] about Fans Flock to Falcon’s Beyond’s Virtual Theme Park on Roblox
Who’s News: Kidrobot Creator, Legendary Artist Frank Kozik Passes Away at 61
By Gary Symons TLL Editor in Chief Sad news for musicians, art fans and the licensing industry as legendary artist and Kidrobot creative force Frank Kozik passed away unexpectedly on May 6. The announcement came from a saddened Joel Weinshanker, the CEO of Ad Populum, which owns the pop art firm Kidrobot. “Words escape how we felt about Frank," Weinshanker said. … [Read more...] about Who’s News: Kidrobot Creator, Legendary Artist Frank Kozik Passes Away at 61
Brand Central and Tapatio Unveil Spicy New Ketchup Collaboration
By Allison Watkinson TLL Reporter The Tapatio hot sauce brand is releasing a new licensed consumer product called Tapatio Ketchup. The partnership for the hot sauce collaboration was brokered by Tapatio’s exclusive licensing agency, Brand Central. Brand Central is a global agency that provides market intelligence, brand extensions, manufacturer representation, … [Read more...] about Brand Central and Tapatio Unveil Spicy New Ketchup Collaboration
Tivity Health Appoints IMC As Agency for Silver Sneakers Brand
By Allison Watkinson TLL Reporter Tivity Health has appointed IMC as its exclusive licensing agency for the company's SilverSneakers health and fitness brand. SilverSneakers by Tivity Health is a US-based community fitness program for Medicare-eligible Americans. The program was founded in 1992 and is available to more than 18 million people through American Medicare … [Read more...] about Tivity Health Appoints IMC As Agency for Silver Sneakers Brand
Wonderworld Launches as New Player in Animation Production
By Gary Symons TLL Editor in Chief The veteran kids' production exec Mevelyn Noriega announced she is launching a new animation studio called Wonderworld. Wonderworld.fun LLC is described as a new production and distribution company "specializing in premium cutting-edge animation content." It is being established and will be under the direction of Noriega, who takes … [Read more...] about Wonderworld Launches as New Player in Animation Production
American Idol Enjoys Royal Branding With King Charles Surprise Cameo
By Gary Symons TLL Editor in Chief American Idol fans got a royal surprise Sunday when King Charles and Queen Camilla took a break from coronation festivities to drop by the set. The royal couple appeared on the show's live stream, visiting judges Lionel Richie and Katy Perry, shortly after the two acclaimed singers performed at the coronation concert. Richie appeared to be … [Read more...] about American Idol Enjoys Royal Branding With King Charles Surprise Cameo
Upexi to Launch Disney-Branded Version of Its Tytan Tile STEM Toys
By Allison Watkinson TLL Reporter Upexi Inc. has signed a licensing agreement with The Walt Disney Company for its children's STEM toy brand, Tytan Tiles. The Tytan Tiles toy brand includes non-toxic magnetic tiles in multiple shapes and sizes that snap together as building blocks. For the agreement, Upexi will be responsible for developing and launching Tytan Tiles … [Read more...] about Upexi to Launch Disney-Branded Version of Its Tytan Tile STEM Toys
East Side Games to Develop Mobile Game for Squishmallows
By Allison Watkinson TLL Reporter East Side Games Group has partnered with Jazwares to develop a mobile game for the Squishmallows brand. East Side Games Group (ESGG) is a free-to-play mobile game company from Vancouver, Canada, that develops games based on original and licensed IP. ESGG develops and publishes mobile games both in-house and through licensing its … [Read more...] about East Side Games to Develop Mobile Game for Squishmallows