By Allison WatkinsonTLL ReporterThe North Face and FRED & FARID Shanghai have announced a new licensing partnership to relaunch the TNF100 trail race after a three-year absence. The TNF100 race has not been held since 2020 due to both the COVID-19 pandemic and a tragedy at a similar endurance racing event in northwest China in 2021. In 2021, the Gansu ultramarathon resulted … [Read more...] about The North Face and FRED & FARID Shanghai Relaunch TNF100 Endurance Race
Who’s News: Falcon’s Beyond Promotes Simon Philips To Company President
By Allison WatkinsonTLL ReporterFalcon’s Beyond has promoted senior advisor Simon Philips to the newly-created position of company president. As the new company president, Philips has relocated to Falcon’s Beyond's headquarters in Orlando and now reports directly to the company's CEO, Cecil D. Magpuri.“When I became senior advisor to the board last year, I commented that … [Read more...] about Who’s News: Falcon’s Beyond Promotes Simon Philips To Company President
Sesame Street Expands Efforts to Support Ukrainian Children Through New Broadcast
By Allison Watkinson TLL ReporterSesame Workshop has partnered with 1+1 Media Group and its broadcaster PLUSPLUS to bring new Sesame Street content to Ukrainian children.The new animated video segments are designed to teach math, science, social-emotional skills, and health and safety lessons to young children.“As we mark one year since this crisis began in Ukraine, early … [Read more...] about Sesame Street Expands Efforts to Support Ukrainian Children Through New Broadcast
Bluey and Ground Up Release Children’s Shoes For Kids Foot Locker
By Allison Watkinson TLL Reporter Ground Up International is releasing a Bluey footwear collection in partnership with Kids Foot Locker and BBC Studios Kids & Family. Jointly commissioned by BBC Studios Kids & Family and ABC Children’s, Bluey is a 2D-animated series that was created and written by Joe Brumm and produced by Ludo Studio in association with Screen … [Read more...] about Bluey and Ground Up Release Children’s Shoes For Kids Foot Locker
Poetic Brands Launching Apparel Line Based on Felix the Cat
By Allison Watkinson TLL Reporter Poetic Brands has partnered with Crooked Tongues and Universal Pictures to launch an exclusive apparel collection based on Felix the Cat. Felix the Cat is an animated character that was originally created in 1919 by Pat Sullivan and Otto Messmer. In fact, Felix the Cat is widely considered the oldest animated character in the world, … [Read more...] about Poetic Brands Launching Apparel Line Based on Felix the Cat
ZAG Goes to the Dogs With Miraculous Toy Collection
By Allison Watkinson TLL Reporter ZAG has signed a licensing agreement with Zippy Paws to develop a dog toy collection based on the Miraculous franchise. “So many families have pets who are, quite simply, part of the family, and as Miraculous has broad appeal to families, our move into pet licensing is a natural extension for the brand,” said ZAG CEO, Jeremy Zag. … [Read more...] about ZAG Goes to the Dogs With Miraculous Toy Collection
Dumbgood Releases Scream-Inspired Apparel Line to Die For
The lifestyle brand Dumbgood has released new licensed apparel based on the Scream horror franchise. The collections' release was timed to coincide with the franchise’s latest feature film, Scream VI. The licensed apparel collection includes a bucket hat, hoodie, cropped long sleeve, lounge shorts, sweatpants, and an adjustable mini messenger bag. The designs for the … [Read more...] about Dumbgood Releases Scream-Inspired Apparel Line to Die For
NFT Licensing: Aeropostale Gets Virtual in Partnership With Metaverse Plus
By Gary Symons TLL Editor in Chief The fashion retailer Aéropostale has engaged developer MetaversePlus to bring its brand into the metaverse. Aéropostale's parent company Authentic Brands Group signed the partnership with MetaversePlus to design, develop and expand the brand's presence in Web3 through NFTs, world building, as well as offering members only perks and … [Read more...] about NFT Licensing: Aeropostale Gets Virtual in Partnership With Metaverse Plus
Film Licensing: Hard Rock Lets Fan ‘Live Like John Wick’ in Lionsgate Collab
By Gary Symons TLL Editor in Chief Guests at Hard Rock properties will get a glimpse into John Wick's lavish underworld through a partnership with Lionsgate studio. Hard Rock International announced the promotional partnership with Lionsgate, the studio behind the shoot 'em up thriller franchise John Wick, to celebrate the fourth installment in the series: John Wick: … [Read more...] about Film Licensing: Hard Rock Lets Fan ‘Live Like John Wick’ in Lionsgate Collab
Wildbrain’s Teletubbies Hitting the Runway in Christian Cowan Designs
By Allison Watkinson TLL Reporter WildBrain has teamed up with designer Christian Cowan for a licensed Teletubbies fashion collaboration. The Teletubbies brand is owned by the global family entertainment company, WildBrain. The deal with Christian Cowan was brokered by WildBrain's licensing division and Cowan's licensing agent H&S. The limited-edition collection … [Read more...] about Wildbrain’s Teletubbies Hitting the Runway in Christian Cowan Designs