By Gary Symons TLL Editor in Chief Spotlight Licensing has been appointed to help expand the licensing opportunities for the fairytale book series Anboran, which features people of color. The book series is the kind of success story all writers dream of, as author Ronnie Anderson Jr. self-published his initial anthology Five Amazing Fairytales. Since then, Anderson … [Read more...] about Putting a ‘Spotlight’ on Licensing Opportunities for Anboran Fantasy Series
Brand Value: Research Firm Names the World’s Top Toy Brands
By Gary Symons TLL Editor in Chief LEGO remains the world's most valuable toy brand, but Hasbro's Magic: The Gathering is the fastest growing franchise. That's according to the latest report from the brand valuation research firm Brand Finance, which issued its annual report this week. Brand Finance evaluates the strength of brands and quantifies their financial value to … [Read more...] about Brand Value: Research Firm Names the World’s Top Toy Brands
Genius Brands Launching First Children’s Series Produced by Artificial Intelligence
ChatGPT Among the AI Tools Used to Help Decrease Production Costs By Gary Symons TLL Editor in Chief It was just in December when TLL predicted Artificial Intelligence (AI) would become a major part of the licensing industry. Now, Genius Brands International has announced the launch of its first AI-generated children’s series, Kidaverse Fast Facts, using OpenAI’s … [Read more...] about Genius Brands Launching First Children’s Series Produced by Artificial Intelligence
Lotus Global Made Official Licensing Agent For Mia and Me In LATAM
By Allison WatkinsonTLL ReporterStudio 100 Media has partnered with Lotus Global Marketing to expand the licensing program for its Mia and Me brand across LATAM.Lotus Global is a Brazilian licensing and marketing agency that specializes in representing brands from the entertainment, sports, games, arts and digital categories.Lotus plans to develop a multi-category licensing … [Read more...] about Lotus Global Made Official Licensing Agent For Mia and Me In LATAM
Buzzfeed Partners With Frederator For New Long-Form Series
By Allison WatkinsonTLL ReporterGenius Brands' Frederator Network has signed an exclusive deal with BuzzFeed for the development of long-form series based on Buzzfeed's original IP.Genius Brands International is a kids media company that develops, produces, markets and licenses branded entertainment properties and consumer products for media and retail distribution.Genius … [Read more...] about Buzzfeed Partners With Frederator For New Long-Form Series
Topps Named Official Trading Card Partner for Le Mans
By Allison WatkinsonTLL ReporterThe Topps Company has partnered with the motorsports brand 24 Hours of Le Mans as its official licensed trading card manufacturer.The 24H of Le Mans event is an annual endurance-focused automobile racing competition that is run by the Automobile Club de l'Ouest, also known as the ACO."On the eve of the Centenary of the 24 Hours of Le Mans, many … [Read more...] about Topps Named Official Trading Card Partner for Le Mans
Anime: Concept One Expands Licensing Partnership With Viz Media
By Allison Watkinson TLL Reporter Concept One and VIZ Media are expanding their licensing partnership to include accessory collections for two additional anime properties. The expansion adds the product licensing rights to Viz Media's Death Note and Komi Can't Communicate franchises to the company's pre-existing partnership. Concept One is a fashion and accessories … [Read more...] about Anime: Concept One Expands Licensing Partnership With Viz Media
Barney is Back in Purple Hued Nelvana x Mattel Partnership
By Allison Watkinson TLL Reporter Mattel has announced plans to revitalize the Barney childrens' franchise with a wide range of new content and licensed consumer products. The Barney relaunch includes an updated animated series that will be co-produced by Nelvana Enterprises and Mattel Television. Nelvana is an entertainment company that specializes in producing and … [Read more...] about Barney is Back in Purple Hued Nelvana x Mattel Partnership
Hasbro Bringing ‘Ageless’ Fun For Older Adults and Families
By Allison Watkinson TLL Reporter Ageless Innovation has partnered with Hasbro to create new gaming experiences for older adults and their families. Ageless Innovation is a toy manufacturing company that specializes in developing products intended to provide companionship and fun to the aging adult population. The company will be the first Hasbro licensee to focus … [Read more...] about Hasbro Bringing ‘Ageless’ Fun For Older Adults and Families
Epic Rights Appointed Agency for Musical Legend Luther Vandross
By Allison Watkinson TLL Reporter The estate of Luther Vandross has appointed Epic Rights as its exclusive licensing and merchandise management agency. Luther Vandross was an American singer, songwriter and record producer who got his start in 1981, when he released his debut solo album, Never Too Much. Throughout his 30-year career, he sold over 40 million albums … [Read more...] about Epic Rights Appointed Agency for Musical Legend Luther Vandross