By Allison Watkinson
BBC Studios Kids & Family has revealed several new licensing deals and partnership renewals for Bluey-themed consumer products in North America.
Bluey is an animated kids series that follows the adventures of a six-year-old Blue Heeler puppy who lives with her Dad, Mum and younger sister, Bingo.
The series is written by Joe Brumm and produced by Ludo Studio in association with Screen Queensland and Screen Australia. Bluey is distributed internationally by BBC Studios Kids & Family outside Australia.
The new licensees for the Bluey brand will include products across multiple retail categories.
The first aid manufacturing company ASO will be releasing a line of bandages and first aid kits featuring Bluey decorations in the U.S. region.
The Children’s Apparel Network has developed a collection of Bluey-themed kid’s sportswear and t-shirts for the U.S.
The cake decoration supply company DecoPac is releasing a licensed collection of edible and non-edible food decorations and food decorating kits for both Canada and the U.S.
Dynacraft is releasing a line of licensed bicycles and tricycles in the U.S. region.
The décor brand Gemmy has developed a collection of Bluey-inspired seasonal décor and pumpkin activities for the U.S. and Canada.
Isaac Morris is releasing an apparel line in the U.S. that will include children’s clothing sets, tops, t-shirts, and outerwear.
NTD Apparel has created a line of Bluey-branded kids underwear for distribution in Canada.
Stoneridge will release a Bluey-themed collection of bicycles, scooters and skates in Canada.
The Thermos Company is releasing a collection of Bluey FUNtainer hydration bottles and food jars in both the U.S. and Canada.
“Bluey is a bonafide star with kids and families around the world and demand is high for series-inspired products,” said BBC Studios Americas SVP, Suzy Raia. “We’re so pleased to team up with such amazing partners, all leaders in their respective categories, who are as committed as we are to providing fans with even more play- and joy-filled adventures that extend the Bluey experience far and wide.”
These new licensees join the rapidly-expanding merchandising program for the Bluey franchise across North America. The 10 companies have already begun to release some licensed Bluey products and additional products are scheduled for launch throughout 2023.
The renewed licensing partnerships for the Bluey franchise include apparel and accessories from Centric Brands, drinkware from Zak! Designs, holiday décor from Kurt Adler, apparel from both Handcraft and The Bentex Group.
The announcement of these licensing deals follows the release announcement of the franchise’s second musical album, Bluey: Dance Mode and the first U.S. tour of Bluey’s Big Play The Stage Show. Bluey: Dance Mode will feature 17 new songs from the children’s series and will be available worldwide on April 21, 2023.
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