The world-famous Parisian cabaret Moulin Rouge has appointed The Point.1888 as its licensing agency. The Moulin Rouge, named after the red windmill on its roof, started life in 1889 as a popular cabaret and dancing hall in the Montmartre region of Paris. A regular haunt for Montmartre artists, it was the birthplace of the French can-can dance, and hosted some of the world's … [Read more...] about Licensing Agencies: Moulin Rouge Selects The Point.1888 As Its Licensing Dance Partner
Licensing Jobs: Software Firm Flowhaven Announces Four Key Hires
Flowhaven Makes Key Hires, Recruiting From Amazon, Atlassian, Espagon, and Zalando. Flowhaven, a leading Licensing Relationship Management platform (LRM), has strengthened its global leadership team with four strategic hires as the company continues its growth trajectory. Adam Rubin has joined the company as Vice President of Revenue, Tomi Heinonen as Vice President … [Read more...] about Licensing Jobs: Software Firm Flowhaven Announces Four Key Hires
Automotive Licensing VP Racing Fuels Launches Hi-Performance Oil Filters With Champion Laboratories
VP Racing Fuels, Inc., a world leader in performance fuels, lubricants, additives, and retail, has signed a licensing agreement with Champion Laboratories, Inc. to offer a line of premium racing oil filters designed for racing and high-performance passenger cars. "At VP Racing Fuels, we pride ourselves in partnering with best-in-class manufacturers like Champion Laboratories … [Read more...] about Automotive Licensing VP Racing Fuels Launches Hi-Performance Oil Filters With Champion Laboratories
Toy Licensing: UNO Teams Up With Nike and Giannis for a Wild Product Collection
Mattel is launching the first-ever collaboration between UNO and Nike, featuring a product line developed in coordination with the 2019-20 Kia NBA Most Valuable Player and UNO fan, Giannis Antetokounmpo. “I want every product to be genuine and authentic, and playing UNO with my brothers is a big part of our lives,” said Antetokounmpo. “The Nike team has done a great job … [Read more...] about Toy Licensing: UNO Teams Up With Nike and Giannis for a Wild Product Collection
Video Game Licensing: Funrise and Psyonix Partner On Rocket League Replica Cars
The toymaker Funrise has partnered with video game developer Psyonix to bring its popular Rocket League cars into the real world as remote control vehicles. In a deal brokered by IMG, Funrise is creating a full range of customizable and remote controlled Rocket League replica cars, including both mini-RCs and full size RCs. The replicas are based on some of the most popular … [Read more...] about Video Game Licensing: Funrise and Psyonix Partner On Rocket League Replica Cars
Masterchef Jr. Partners With Abacus On Virtual Reality Cooking Kit
It seems it's all about the Metaverse and Virtual Reality this year, and now Masterchef is joining the trend through a partnership with virtual reality leader Abacus Brands. Abacus Brands, a leader in educational virtual reality toys, is partnering with Masterchef Junior on a virtual reality cooking kit. The STEM focused kit features a unique interactive cooking experience … [Read more...] about Masterchef Jr. Partners With Abacus On Virtual Reality Cooking Kit
Facebook Rebrands As ‘Meta’ And Unveils Its Strategy For the Metaverse
By Gary Symons TLL Editor in Chief Facebook CEO Mark Zuckerberg unveiled today his new vision for the social media giant, introducing a major branding change of the parent company under the name Meta. More importantly, Zuckerberg outlined wholesale changes to the company that transformed the world of social media, in ways that will have major implications for the entire … [Read more...] about Facebook Rebrands As ‘Meta’ And Unveils Its Strategy For the Metaverse
Sustainable Licensing: Products of Change Appoints Gary Pope as Children’s Ambassador
The licensing sustainability organization Products of Change continues to grow its core team, and has now appointed Gary Pope as its new Children's Ambassador. Products of Change’s mission is to encourage companies and brands to meet their sustainability goals through education and working together to share best practices. As children’s ambassador, Pope is assigned to support … [Read more...] about Sustainable Licensing: Products of Change Appoints Gary Pope as Children’s Ambassador
Genius Brands Announces “Transformational Acquisition” of WOW! Unlimited Media
Genius Brands International says it has completed the acquisition of WOW Unlimited Media in a deal the company says will create "a global animation and digital media powerhouse." The two companies announced Oct. 27 that they have entered into a definitive agreement whereby Genius Brands will acquire WOW! for approximately US$53 million in cash and stock. WOW! Unlimited Media … [Read more...] about Genius Brands Announces “Transformational Acquisition” of WOW! Unlimited Media
Sports Licensing: NFLPA Launches Accelerator to Help Close Diversity Gap in Licensing
The NFL Players Association has unveiled a new program to address the diversity gap in the licensing industry. The program is a new business accelerator called DRIVEN that is geared toward greater inclusion of diverse entrepreneurs and businesses in dealing with NFLPA licensing opportunities. The Association says it is committed to advocating for greater inclusion of those … [Read more...] about Sports Licensing: NFLPA Launches Accelerator to Help Close Diversity Gap in Licensing