The acclaimed French video game company Ubisoft says it has engaged Tinderbox to represent top selling games Just Dance and Far Cry for licensing across Europe. Tinderbox is the digital division of the global licensing firm Beanstalk, and says its brief includes extending the brands of these two popular games into other categories. “We are thrilled to be partnering with … [Read more...] about Ubisoft Tags Tinderbox To Rep Top Video Games
Barbie Honors Frontline Heroes With New Program
In real life, heroes usually don't wear a cape, and they don't have super powers. What they do have is selflessness, persistence and courage, like the many thousands of frontline medical workers who have risked their own lives to care for COVID-19 patients, and distribute lifesaving vaccines to hundreds of millions of people. Toymaker Mattel is now recognizing their … [Read more...] about Barbie Honors Frontline Heroes With New Program
Spy Ninjas Signs Publishing Deal With Scholastic
The Youtube sensation Spy Ninjas has signed a publishing deal with Scholastic for the U.S. and Canada, in a deal brokered by exclusive agent Surge Licensing. Spy Ninjas is a sometimes hilarious and always action packed serial drama that currently racks up about 400 million monthly views, and has more than 38 million subscribers. The show features Chad Wild Clay, Vy Qwaint, … [Read more...] about Spy Ninjas Signs Publishing Deal With Scholastic
Special Report: Licensing In The Metaverse
By Gary Symons TLL Editor in Chief This month in The Licensing Letter newsletter we're covering what may be the biggest story in licensing over the past decade and for the decade to come: the rise of licensing in what is known as the Metaverse. So, what is the Metaverse? Essentially, it refers to a virtual world that is entered into by humans in the form of digital avatars, … [Read more...] about Special Report: Licensing In The Metaverse
HRH Queen Elizabeth II Launches Royal Dog Treats
Given the British Queen's love of Corgis, wasn't it just a matter of time before she launched her own royal line of dog treats? The 95-year-old monarch has given her approval for a line of canine snacks, called Game Bones, which are made with game meat from the grounds surrounding her Sandringham estate in Norfolk, England, and flavored with royal venison. The treats come in … [Read more...] about HRH Queen Elizabeth II Launches Royal Dog Treats
Eight New Licensing Deals For BBC’s Bluey
BBC Studios has signed eight new licensing deals in the US for the hit preschool series Bluey. A favorite with preschoolers and adults alike, the top-rated Bluey series, seen on Disney Channel, Disney Junior and Disney+, will make a big splash at retail this year and next with a range of introductions from new partners Accessory Innovations, Accutime Watch, Centric Brands LLC, … [Read more...] about Eight New Licensing Deals For BBC’s Bluey
Cosmo Partners on New Tanning Line
DEVOTED CREATIONS AND COSMOPOLITAN PARTNER TO LAUNCH A NEW SUN CARE AND SELF-TAN COLLECTION ACROSS EUROPE AND THE US: COSMOSUN BY COSMOPOLITAN The popular magazine and media brand Cosmopolitan has partnered with 25-year sun care industry veteran Devoted Creations to launch CosmoSun by Cosmopolitan, a luxury sun care and self-tan line. “Cosmopolitan’s audience has always had a … [Read more...] about Cosmo Partners on New Tanning Line
Toy Industry Not Doing Enough For Sustainability
A whitepaper published by sustainability consultant Sonia Sanchez says most toy companies are doing little or nothing to prevent ecological harm from the products they produce.Despite a massive upswell in consumer awareness of the need for sustainable products, the report Changing the World Toy by Toy says 81 per cent of producers are doing little or nothing to improve product … [Read more...] about Toy Industry Not Doing Enough For Sustainability
The Top 50 NFL Player Sales List
It should come as no surprise that, after leading Tampa Bay to a Super Bowl title, quarterback Tom Brady is again leading in NFL player retail sales heading into the new season. The NFLPA Top 50 Player Sales List is the only verified list of retail sales by player, and this month's quarterly sales rankings features a mix of new and familiar faces, including perennial … [Read more...] about The Top 50 NFL Player Sales List
Ninja Life Hacks Partners On Crafts With Fashion Angels
The fast-growing publishing phenomenon Ninja Life Hacks has partnered with Fashion Angels for stationery, crafts, accessories and classroom decor products based on the leading book series. The deal allows Fashion Angels to design products featuring over 60 Ninja Life Hacks characters, including Confident Ninja, Focus Ninja, Positive Ninja and more. After thousands of requests … [Read more...] about Ninja Life Hacks Partners On Crafts With Fashion Angels